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Moderating effect of races towards consumers' feeling of TCM usage

Malaysia has a multiple number of traditional medical systems that represent of several ethnic varieties of its community. These can be cluster into four main group namely, traditional "native", traditional Indian, traditional Chinese, and modern medicine. This study was conducted to ident...

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Main Authors: Mui, Dyana Ling Chang, Yin, Ling Tam, Norazah Mohd Suki
Format: Book Chapter
Language:English
Published: 2016
Subjects:
HF Commerce
Online Access:https://eprints.ums.edu.my/id/eprint/20069/1/Moderating%20effect%20of%20races%20towards%20consumers.pdf
https://eprints.ums.edu.my/id/eprint/20069/
https://doi.org/10.4018/978-1-5225-0746-8.ch020
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spelling my.ums.eprints.200692018-05-17T01:29:32Z https://eprints.ums.edu.my/id/eprint/20069/ Moderating effect of races towards consumers' feeling of TCM usage Mui, Dyana Ling Chang Yin, Ling Tam Norazah Mohd Suki HF Commerce Malaysia has a multiple number of traditional medical systems that represent of several ethnic varieties of its community. These can be cluster into four main group namely, traditional "native", traditional Indian, traditional Chinese, and modern medicine. This study was conducted to identify the moderating effects of races on the relationships between safeness, efficacy, trust, holistic view and health awareness, and feeling of TCM usage. About 288 self-administered questionnaire data analysis was carried out using Structural Equation Modeling Approach to the public in Labuan and Sabah, East Malaysia. The moderating effect of races on the relationships between predictor variables such as safeness, efficacy, trust, holistic view and health awareness and criterion variable (i.e. feeling) was evaluated. The study showed that holistic balance view of TCM not significantly influences the TCM usage. Thus, the results of this study are importance to the practical industry application and future research. 2016 Book Chapter NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/20069/1/Moderating%20effect%20of%20races%20towards%20consumers.pdf Mui, Dyana Ling Chang and Yin, Ling Tam and Norazah Mohd Suki (2016) Moderating effect of races towards consumers' feeling of TCM usage. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. pp. 306-323. https://doi.org/10.4018/978-1-5225-0746-8.ch020
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Mui, Dyana Ling Chang
Yin, Ling Tam
Norazah Mohd Suki
Moderating effect of races towards consumers' feeling of TCM usage
description Malaysia has a multiple number of traditional medical systems that represent of several ethnic varieties of its community. These can be cluster into four main group namely, traditional "native", traditional Indian, traditional Chinese, and modern medicine. This study was conducted to identify the moderating effects of races on the relationships between safeness, efficacy, trust, holistic view and health awareness, and feeling of TCM usage. About 288 self-administered questionnaire data analysis was carried out using Structural Equation Modeling Approach to the public in Labuan and Sabah, East Malaysia. The moderating effect of races on the relationships between predictor variables such as safeness, efficacy, trust, holistic view and health awareness and criterion variable (i.e. feeling) was evaluated. The study showed that holistic balance view of TCM not significantly influences the TCM usage. Thus, the results of this study are importance to the practical industry application and future research.
format Book Chapter
author Mui, Dyana Ling Chang
Yin, Ling Tam
Norazah Mohd Suki
author_facet Mui, Dyana Ling Chang
Yin, Ling Tam
Norazah Mohd Suki
author_sort Mui, Dyana Ling Chang
title Moderating effect of races towards consumers' feeling of TCM usage
title_short Moderating effect of races towards consumers' feeling of TCM usage
title_full Moderating effect of races towards consumers' feeling of TCM usage
title_fullStr Moderating effect of races towards consumers' feeling of TCM usage
title_full_unstemmed Moderating effect of races towards consumers' feeling of TCM usage
title_sort moderating effect of races towards consumers' feeling of tcm usage
publishDate 2016
url https://eprints.ums.edu.my/id/eprint/20069/1/Moderating%20effect%20of%20races%20towards%20consumers.pdf
https://eprints.ums.edu.my/id/eprint/20069/
https://doi.org/10.4018/978-1-5225-0746-8.ch020
_version_ 1760229665991032832
score 13.211869

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