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Determinants of attitude towards credit card usage

Credit cards have been viewed as a competitive banking product that helps to improve a bank’s financial position while at the same time improving financial transactions among customers of a bank. The present study explores the factors influencing the attitude of bank customers in the context of the...

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Main Authors: Shafinar Ismail, Hanudin Amin, Siti Faseha Shayeri, Nurhaslinda Hashim
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2014
Subjects:
HG Finance
Online Access:https://eprints.ums.edu.my/id/eprint/19347/1/Determinants%20of%20attitude%20towards%20credit%20card%20usage.pdf
https://eprints.ums.edu.my/id/eprint/19347/
http://journalarticle.ukm.my/8377/1/7774-20212-1-SM.pdf
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spelling my.ums.eprints.193472018-03-22T02:14:34Z https://eprints.ums.edu.my/id/eprint/19347/ Determinants of attitude towards credit card usage Shafinar Ismail Hanudin Amin Siti Faseha Shayeri Nurhaslinda Hashim HG Finance Credit cards have been viewed as a competitive banking product that helps to improve a bank’s financial position while at the same time improving financial transactions among customers of a bank. The present study explores the factors influencing the attitude of bank customers in the context of the Malaysian banking system. The study examines the effects of knowledge, media awareness, perceptions, family influence and religious factors on attitudes towards credit card usage. The study finds that knowledge, media awareness, perceptions and family influence are instrumental in determining consumer attitudes toward credit card usage. In more detail, perceptions are ranked highest, followed by family influence and knowledge. Identifying such factors helps to provide better information to direct future planning of credit card services. Importantly, this study provides valuable insight for bank managers to effectively oversee credit card services. Penerbit Universiti Kebangsaan Malaysia 2014 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/19347/1/Determinants%20of%20attitude%20towards%20credit%20card%20usage.pdf Shafinar Ismail and Hanudin Amin and Siti Faseha Shayeri and Nurhaslinda Hashim (2014) Determinants of attitude towards credit card usage. Jurnal Pengurusan, 41. pp. 145-154. ISSN 0127-2713 http://journalarticle.ukm.my/8377/1/7774-20212-1-SM.pdf
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
topic HG Finance
spellingShingle HG Finance
Shafinar Ismail
Hanudin Amin
Siti Faseha Shayeri
Nurhaslinda Hashim
Determinants of attitude towards credit card usage
description Credit cards have been viewed as a competitive banking product that helps to improve a bank’s financial position while at the same time improving financial transactions among customers of a bank. The present study explores the factors influencing the attitude of bank customers in the context of the Malaysian banking system. The study examines the effects of knowledge, media awareness, perceptions, family influence and religious factors on attitudes towards credit card usage. The study finds that knowledge, media awareness, perceptions and family influence are instrumental in determining consumer attitudes toward credit card usage. In more detail, perceptions are ranked highest, followed by family influence and knowledge. Identifying such factors helps to provide better information to direct future planning of credit card services. Importantly, this study provides valuable insight for bank managers to effectively oversee credit card services.
format Article
author Shafinar Ismail
Hanudin Amin
Siti Faseha Shayeri
Nurhaslinda Hashim
author_facet Shafinar Ismail
Hanudin Amin
Siti Faseha Shayeri
Nurhaslinda Hashim
author_sort Shafinar Ismail
title Determinants of attitude towards credit card usage
title_short Determinants of attitude towards credit card usage
title_full Determinants of attitude towards credit card usage
title_fullStr Determinants of attitude towards credit card usage
title_full_unstemmed Determinants of attitude towards credit card usage
title_sort determinants of attitude towards credit card usage
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2014
url https://eprints.ums.edu.my/id/eprint/19347/1/Determinants%20of%20attitude%20towards%20credit%20card%20usage.pdf
https://eprints.ums.edu.my/id/eprint/19347/
http://journalarticle.ukm.my/8377/1/7774-20212-1-SM.pdf
_version_ 1760229568640188416
score 13.211869

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