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An empirical investigation of internet banking in Taiwan

This paper investigates Internet banking adoption among Taiwanese bank customers. The paper examines the affect of involvement using TAM (technology acceptance model). From the PII (Personal Involvement Inventory) scales, the results indicate that involvement is significantly influenced by the chara...

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Main Authors: Hsin, Hsin Chang, Mohamad Rizal Abdul Hamid
Format: Article
Language:English
Published: Institute for Business and Finance Research, LLC 2010
Subjects:
HG Finance
Online Access:https://eprints.ums.edu.my/id/eprint/18849/1/An%20empirical%20investigation%20of%20internet%20banking%20in%20Taiwan.pdf
https://eprints.ums.edu.my/id/eprint/18849/
https://poseidon01.ssrn.com/delivery.php?ID=702000084013070014065109018069027065061037007020071061119066026014064125077102112101058020007125050109119007028112007114116009030071029038092100118003127011071000120062020054099023030085086016084011088005005006093068093121110124082016090005067064105112&EXT=pdf
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spelling my.ums.eprints.188492018-02-18T11:57:21Z https://eprints.ums.edu.my/id/eprint/18849/ An empirical investigation of internet banking in Taiwan Hsin, Hsin Chang Mohamad Rizal Abdul Hamid HG Finance This paper investigates Internet banking adoption among Taiwanese bank customers. The paper examines the affect of involvement using TAM (technology acceptance model). From the PII (Personal Involvement Inventory) scales, the results indicate that involvement is significantly influenced by the characteristics of the person, stimulus and the situation. Two sets of regression analysis were conducted for the current study. The first analyze the direct influence of two factors, belief of perceived usefulness and perceived ease of use. The second set investigates the affect of involvement on perceived usefulness and perceived ease of use in determining behavioral intention. The study found perceived usefulness is strongly influenced by high involvement. Likewise, the study found that low involvement is strongly related to perceived ease of use. In determining behavioral intention, both high and low involvement significantly influence perceived usefulness and perceived ease of use, respectively. Institute for Business and Finance Research, LLC 2010 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/18849/1/An%20empirical%20investigation%20of%20internet%20banking%20in%20Taiwan.pdf Hsin, Hsin Chang and Mohamad Rizal Abdul Hamid (2010) An empirical investigation of internet banking in Taiwan. Global Journal of Business Research, 4 (2). pp. 39-47. ISSN 2157-0191 https://poseidon01.ssrn.com/delivery.php?ID=702000084013070014065109018069027065061037007020071061119066026014064125077102112101058020007125050109119007028112007114116009030071029038092100118003127011071000120062020054099023030085086016084011088005005006093068093121110124082016090005067064105112&EXT=pdf
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
topic HG Finance
spellingShingle HG Finance
Hsin, Hsin Chang
Mohamad Rizal Abdul Hamid
An empirical investigation of internet banking in Taiwan
description This paper investigates Internet banking adoption among Taiwanese bank customers. The paper examines the affect of involvement using TAM (technology acceptance model). From the PII (Personal Involvement Inventory) scales, the results indicate that involvement is significantly influenced by the characteristics of the person, stimulus and the situation. Two sets of regression analysis were conducted for the current study. The first analyze the direct influence of two factors, belief of perceived usefulness and perceived ease of use. The second set investigates the affect of involvement on perceived usefulness and perceived ease of use in determining behavioral intention. The study found perceived usefulness is strongly influenced by high involvement. Likewise, the study found that low involvement is strongly related to perceived ease of use. In determining behavioral intention, both high and low involvement significantly influence perceived usefulness and perceived ease of use, respectively.
format Article
author Hsin, Hsin Chang
Mohamad Rizal Abdul Hamid
author_facet Hsin, Hsin Chang
Mohamad Rizal Abdul Hamid
author_sort Hsin, Hsin Chang
title An empirical investigation of internet banking in Taiwan
title_short An empirical investigation of internet banking in Taiwan
title_full An empirical investigation of internet banking in Taiwan
title_fullStr An empirical investigation of internet banking in Taiwan
title_full_unstemmed An empirical investigation of internet banking in Taiwan
title_sort empirical investigation of internet banking in taiwan
publisher Institute for Business and Finance Research, LLC
publishDate 2010
url https://eprints.ums.edu.my/id/eprint/18849/1/An%20empirical%20investigation%20of%20internet%20banking%20in%20Taiwan.pdf
https://eprints.ums.edu.my/id/eprint/18849/
https://poseidon01.ssrn.com/delivery.php?ID=702000084013070014065109018069027065061037007020071061119066026014064125077102112101058020007125050109119007028112007114116009030071029038092100118003127011071000120062020054099023030085086016084011088005005006093068093121110124082016090005067064105112&EXT=pdf
_version_ 1760229501656104960
score 13.211869

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