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A descriptive investigation of Malaysian internet users’ adoption of online shopping

The rapid adoption of the Internet as a commercial tool has resulted in firms trying to do business in innovative ways of marketing in computer-mediated environments. As more businesses connect to the Internet, consumers will have wider choices in gathering products or services with respect to the l...

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Main Author: Norazah Mohd Suki
Format: Article
Language:English
Published: Penerbit UKM 2006
Subjects:
HG Finance
Online Access:https://eprints.ums.edu.my/id/eprint/18640/1/A%20descriptive%20investigation%20of%20Malaysian%20internet%20users.pdf
https://eprints.ums.edu.my/id/eprint/18640/
http://ejournals.ukm.my/apjitm/article/view/1268
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spelling my.ums.eprints.186402018-02-03T13:53:24Z https://eprints.ums.edu.my/id/eprint/18640/ A descriptive investigation of Malaysian internet users’ adoption of online shopping Norazah Mohd Suki HG Finance The rapid adoption of the Internet as a commercial tool has resulted in firms trying to do business in innovative ways of marketing in computer-mediated environments. As more businesses connect to the Internet, consumers will have wider choices in gathering products or services with respect to the latest information in a global online marketplace. This study focuses on providing a deeper insight into the Malaysian Internet users’ behaviour and adoption of browsing or purchasing products and services through the Internet. It was found that Internet/Non Internet Shopper and years of usage on the Internet was insignificant at 0.05 significance level. Thus, Malaysian Internet users’ who have just experienced browsing the Internet for just one year prior are also attracted to conduct online shopping. They are attracted to the Internet pull factors such as user friendliness and reliability of the products or services offered through the Internet. Penerbit UKM 2006 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/18640/1/A%20descriptive%20investigation%20of%20Malaysian%20internet%20users.pdf Norazah Mohd Suki (2006) A descriptive investigation of Malaysian internet users’ adoption of online shopping. Asia-Pacific Journal of Information Technology and Multimedia, 3. pp. 127-138. ISSN 2289-2192 http://ejournals.ukm.my/apjitm/article/view/1268
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
topic HG Finance
spellingShingle HG Finance
Norazah Mohd Suki
A descriptive investigation of Malaysian internet users’ adoption of online shopping
description The rapid adoption of the Internet as a commercial tool has resulted in firms trying to do business in innovative ways of marketing in computer-mediated environments. As more businesses connect to the Internet, consumers will have wider choices in gathering products or services with respect to the latest information in a global online marketplace. This study focuses on providing a deeper insight into the Malaysian Internet users’ behaviour and adoption of browsing or purchasing products and services through the Internet. It was found that Internet/Non Internet Shopper and years of usage on the Internet was insignificant at 0.05 significance level. Thus, Malaysian Internet users’ who have just experienced browsing the Internet for just one year prior are also attracted to conduct online shopping. They are attracted to the Internet pull factors such as user friendliness and reliability of the products or services offered through the Internet.
format Article
author Norazah Mohd Suki
author_facet Norazah Mohd Suki
author_sort Norazah Mohd Suki
title A descriptive investigation of Malaysian internet users’ adoption of online shopping
title_short A descriptive investigation of Malaysian internet users’ adoption of online shopping
title_full A descriptive investigation of Malaysian internet users’ adoption of online shopping
title_fullStr A descriptive investigation of Malaysian internet users’ adoption of online shopping
title_full_unstemmed A descriptive investigation of Malaysian internet users’ adoption of online shopping
title_sort descriptive investigation of malaysian internet users’ adoption of online shopping
publisher Penerbit UKM
publishDate 2006
url https://eprints.ums.edu.my/id/eprint/18640/1/A%20descriptive%20investigation%20of%20Malaysian%20internet%20users.pdf
https://eprints.ums.edu.my/id/eprint/18640/
http://ejournals.ukm.my/apjitm/article/view/1268
_version_ 1760229473347698688
score 13.211869

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