An empirical study on the use of artificial intelligence in the banking sector of Indonesia by extending the TAM model and the moderating effect of perceived trust
Artificial intelligence technology is increasingly becoming integral in business, and banks need to implement this technology on a large scale for competitiveness. However, studies on artificial intelligence in the banking sector are limited, and customers are concerned about its implementation. The...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/43527/1/AI%20in%20banking%20sector.pdf http://umpir.ump.edu.my/id/eprint/43527/ https://doi.org/10.1016/j.digbus.2024.100103 https://doi.org/10.1016/j.digbus.2024.100103 |
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