Discovering Islamic marketing potential in shaping blockchain-¬based halal logistic services: A bibliometric analysis
Purpose – This paper aims to examine the Islamic marketing literature to uncover potential customer adoption behaviours and enhance the effectiveness of blockchain-based halal logistics services in catering to customer demands. The findings of this paper provide substantial contributions to the real...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing
2024
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/42924/1/10-1108_JIMA-06-2024-0258.pdf http://umpir.ump.edu.my/id/eprint/42924/7/Discovering%20Islamic%20marketing%20potential_ABST.pdf http://umpir.ump.edu.my/id/eprint/42924/ https://doi.org/10.1108/JIMA-06-2024-0258 https://doi.org/10.1108/JIMA-06-2024-0258 |
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