Staff View: Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach

Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach

The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the constructs of Technology Acceptance Model 3 (TAM 3), Universal Theory of Acceptance and Use of Technology 2 and Technology-Organiz...

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Main Authors:	Salimon, Maruf Gbadebo, Kareem, Olanrewaju, Sany Sanuri, Mohd Mokhtar, Abdullateef, Aliyu Olayemi, Bamgbade, Jibril Adewale, Adeleke, Adekunle Qudus
Format:	Article
Language:	English English
Published:	Emerald Publishing 2023
Subjects:	HD28 Management. Industrial Management T Technology (General)
Online Access:	http://umpir.ump.edu.my/id/eprint/42842/1/Malaysian%20SMEs%20m-commerce%20adoption_TAM%203%2C%20UTAUT%202%20and%20TOE%20approach.pdf http://umpir.ump.edu.my/id/eprint/42842/2/Malaysian%20SMEs%20m-commerce%20adoption_TAM%203%2C%20UTAUT%202%20and%20TOE%20approach_ABS.pdf http://umpir.ump.edu.my/id/eprint/42842/ https://doi.org/10.1108/JSTPM-06-2019-0060 https://doi.org/10.1108/JSTPM-06-2019-0060
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id	my.ump.umpir.42842
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spelling	my.ump.umpir.428422025-01-07T04:52:33Z http://umpir.ump.edu.my/id/eprint/42842/ Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach Salimon, Maruf Gbadebo Kareem, Olanrewaju Sany Sanuri, Mohd Mokhtar Abdullateef, Aliyu Olayemi Bamgbade, Jibril Adewale Adeleke, Adekunle Qudus HD28 Management. Industrial Management T Technology (General) The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the constructs of Technology Acceptance Model 3 (TAM 3), Universal Theory of Acceptance and Use of Technology 2 and Technology-Organization-Environment model. Though numerous m-commerce adoption (MCA) studies have been conducted, lesser attention is paid to how hedonic motivation (HM) can influence organizational users such as SMEs. This study bridges the gap by integrating the three models to provide a new lens to guide SMEs. Design/methodology/approach: To examine the factors that influence the adoption of m-commerce, the researchers collected data from SMEs in Malaysia using an online survey. The sample size of the participants was determined through the available list provided by SME Corp Malaysia. The researchers also used Krejcie and Morgan’s sample size and G * Power techniques to determine that the sample size was appropriate. The data collected were analyzed using partial least square-structural equation modeling. Findings: The findings of this study reveal that technological factors (computer self-efficacy [CSE], result demonstrability [RD] and computer anxiety [CA]) positively and significantly influence MCA. Likewise, the organizational/environmental factors (m-commerce knowledge, pressure from trading partners and pressure from competitors) positively and significantly influence MCA. The moderating influence of HM was also achieved on the relationship between CSE and RD. However, the proposed hedonic moderating relationship between CA and the adoption of m-commerce is not significant. Research limitations/implications: This study integrates three models to explain the adoption of m-commerce among SMEs in Malaysia and tested the moderating influence of HM. The results obtained better explain the decision by the SMEs to use m-commerce. Originality/value: The study critically considered how m-commerce can be adopted by SMEs in Malaysia, which previous studies have largely ignored. Considering this, the study, therefore, advances a new relationship by integrating Technology-organization-environment model with TAM 3 and the moderating influence of HM to explain MCA among SMEs. This paper is one of the few research studies to test the moderating influence of HM in this regard. Emerald Publishing 2023-02-09 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/42842/1/Malaysian%20SMEs%20m-commerce%20adoption_TAM%203%2C%20UTAUT%202%20and%20TOE%20approach.pdf pdf en http://umpir.ump.edu.my/id/eprint/42842/2/Malaysian%20SMEs%20m-commerce%20adoption_TAM%203%2C%20UTAUT%202%20and%20TOE%20approach_ABS.pdf Salimon, Maruf Gbadebo and Kareem, Olanrewaju and Sany Sanuri, Mohd Mokhtar and Abdullateef, Aliyu Olayemi and Bamgbade, Jibril Adewale and Adeleke, Adekunle Qudus (2023) Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach. Journal of Science and Technology Policy Management, 14 (1). pp. 98-126. ISSN 2053-4620. (Published) https://doi.org/10.1108/JSTPM-06-2019-0060 https://doi.org/10.1108/JSTPM-06-2019-0060
institution	Universiti Malaysia Pahang Al-Sultan Abdullah
building	UMPSA Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Pahang Al-Sultan Abdullah
content_source	UMPSA Institutional Repository
url_provider	http://umpir.ump.edu.my/
language	English English
topic	HD28 Management. Industrial Management T Technology (General)
spellingShingle	HD28 Management. Industrial Management T Technology (General) Salimon, Maruf Gbadebo Kareem, Olanrewaju Sany Sanuri, Mohd Mokhtar Abdullateef, Aliyu Olayemi Bamgbade, Jibril Adewale Adeleke, Adekunle Qudus Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach
description	The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the constructs of Technology Acceptance Model 3 (TAM 3), Universal Theory of Acceptance and Use of Technology 2 and Technology-Organization-Environment model. Though numerous m-commerce adoption (MCA) studies have been conducted, lesser attention is paid to how hedonic motivation (HM) can influence organizational users such as SMEs. This study bridges the gap by integrating the three models to provide a new lens to guide SMEs. Design/methodology/approach: To examine the factors that influence the adoption of m-commerce, the researchers collected data from SMEs in Malaysia using an online survey. The sample size of the participants was determined through the available list provided by SME Corp Malaysia. The researchers also used Krejcie and Morgan’s sample size and G * Power techniques to determine that the sample size was appropriate. The data collected were analyzed using partial least square-structural equation modeling. Findings: The findings of this study reveal that technological factors (computer self-efficacy [CSE], result demonstrability [RD] and computer anxiety [CA]) positively and significantly influence MCA. Likewise, the organizational/environmental factors (m-commerce knowledge, pressure from trading partners and pressure from competitors) positively and significantly influence MCA. The moderating influence of HM was also achieved on the relationship between CSE and RD. However, the proposed hedonic moderating relationship between CA and the adoption of m-commerce is not significant. Research limitations/implications: This study integrates three models to explain the adoption of m-commerce among SMEs in Malaysia and tested the moderating influence of HM. The results obtained better explain the decision by the SMEs to use m-commerce. Originality/value: The study critically considered how m-commerce can be adopted by SMEs in Malaysia, which previous studies have largely ignored. Considering this, the study, therefore, advances a new relationship by integrating Technology-organization-environment model with TAM 3 and the moderating influence of HM to explain MCA among SMEs. This paper is one of the few research studies to test the moderating influence of HM in this regard.
format	Article
author	Salimon, Maruf Gbadebo Kareem, Olanrewaju Sany Sanuri, Mohd Mokhtar Abdullateef, Aliyu Olayemi Bamgbade, Jibril Adewale Adeleke, Adekunle Qudus
author_facet	Salimon, Maruf Gbadebo Kareem, Olanrewaju Sany Sanuri, Mohd Mokhtar Abdullateef, Aliyu Olayemi Bamgbade, Jibril Adewale Adeleke, Adekunle Qudus
author_sort	Salimon, Maruf Gbadebo
title	Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach
title_short	Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach
title_full	Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach
title_fullStr	Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach
title_full_unstemmed	Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach
title_sort	malaysian smes m-commerce adoption : tam 3, utaut 2 and toe approach
publisher	Emerald Publishing
publishDate	2023
url	http://umpir.ump.edu.my/id/eprint/42842/1/Malaysian%20SMEs%20m-commerce%20adoption_TAM%203%2C%20UTAUT%202%20and%20TOE%20approach.pdf http://umpir.ump.edu.my/id/eprint/42842/2/Malaysian%20SMEs%20m-commerce%20adoption_TAM%203%2C%20UTAUT%202%20and%20TOE%20approach_ABS.pdf http://umpir.ump.edu.my/id/eprint/42842/ https://doi.org/10.1108/JSTPM-06-2019-0060 https://doi.org/10.1108/JSTPM-06-2019-0060
_version_	1822924890109378560
score	13.23648

Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach

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