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Investigating factors affecting fans’ intention to attend anime events: Conceptual

This study proposes a conceptual framework to investigate the factors influencing anime fans' intention to attend anime events. As the popularity of Japanese animation (anime) proliferates globally, anime events have emerged as a distinct tourism market segment. However, academic research on an...

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Main Authors: Mashita, Abdul Jabar, Shareenie Shera, Abdul Hamid, Zaity Akhtar, Mukhtar, Nik Rozilaini, Wan Mohamed, Shahira, Abdul Jabar, Mohd Shafiq, Abdul Jabar
Format: Article
Language:English
Published: AMH International 2024
Subjects:
H Social Sciences (General)
HV Social pathology. Social and public welfare
Online Access:http://umpir.ump.edu.my/id/eprint/42199/1/Investigating%20Factors%20Affecting%20Fans%20Intention%20to%20Attend%20Anime%20Events.pdf
http://umpir.ump.edu.my/id/eprint/42199/
https://doi.org/10.22610/imbr.v16i1(I).3648
https://doi.org/10.22610/imbr.v16i1(I).3648
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spelling my.ump.umpir.421992024-08-07T04:08:10Z http://umpir.ump.edu.my/id/eprint/42199/ Investigating factors affecting fans’ intention to attend anime events: Conceptual Mashita, Abdul Jabar Shareenie Shera, Abdul Hamid Zaity Akhtar, Mukhtar Nik Rozilaini, Wan Mohamed Shahira, Abdul Jabar Mohd Shafiq, Abdul Jabar H Social Sciences (General) HV Social pathology. Social and public welfare This study proposes a conceptual framework to investigate the factors influencing anime fans' intention to attend anime events. As the popularity of Japanese animation (anime) proliferates globally, anime events have emerged as a distinct tourism market segment. However, academic research on anime event attendance factors is limited. This study aims to address this gap by developing a framework integrating three key factors frequently highlighted in the general event and fan culture literature: event image, travel motivations, and media information. Event image denotes attendees' holistic perceptions encompassing cognitive and affective dimensions. Travel motivations refer to internal and external drivers stimulating the intention to attend, such as escapism, socialization, and novelty-seeking. Media information represents sources informing attendees' perceptions and decisions through platforms like social media and websites. The framework posits that these three factors directly influence fans' intention to attend anime events. A quantitative methodology will be utilized to collect survey data from anime communities and analyse the model via PLS SEM techniques. The framework contributes a theoretical understanding of anime event attendance, validates linkages between factors, and provides practical implications for event organizers and marketers to enhance the appeal and competitiveness of anime events. Further research could extend the model’s generalizability, explore causal mechanisms between factors, examine additional variables, and conduct longitudinal studies on evolving attendee behaviour and preferences. AMH International 2024-03-15 Article PeerReviewed pdf en cc_by_4 http://umpir.ump.edu.my/id/eprint/42199/1/Investigating%20Factors%20Affecting%20Fans%20Intention%20to%20Attend%20Anime%20Events.pdf Mashita, Abdul Jabar and Shareenie Shera, Abdul Hamid and Zaity Akhtar, Mukhtar and Nik Rozilaini, Wan Mohamed and Shahira, Abdul Jabar and Mohd Shafiq, Abdul Jabar (2024) Investigating factors affecting fans’ intention to attend anime events: Conceptual. Information Management and Business Review (IMBR), 16 (1). pp. 43-50. ISSN 2220-3796. (Published) https://doi.org/10.22610/imbr.v16i1(I).3648 https://doi.org/10.22610/imbr.v16i1(I).3648
institution Universiti Malaysia Pahang Al-Sultan Abdullah
building UMPSA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang Al-Sultan Abdullah
content_source UMPSA Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
topic H Social Sciences (General)
HV Social pathology. Social and public welfare
spellingShingle H Social Sciences (General)
HV Social pathology. Social and public welfare
Mashita, Abdul Jabar
Shareenie Shera, Abdul Hamid
Zaity Akhtar, Mukhtar
Nik Rozilaini, Wan Mohamed
Shahira, Abdul Jabar
Mohd Shafiq, Abdul Jabar
Investigating factors affecting fans’ intention to attend anime events: Conceptual
description This study proposes a conceptual framework to investigate the factors influencing anime fans' intention to attend anime events. As the popularity of Japanese animation (anime) proliferates globally, anime events have emerged as a distinct tourism market segment. However, academic research on anime event attendance factors is limited. This study aims to address this gap by developing a framework integrating three key factors frequently highlighted in the general event and fan culture literature: event image, travel motivations, and media information. Event image denotes attendees' holistic perceptions encompassing cognitive and affective dimensions. Travel motivations refer to internal and external drivers stimulating the intention to attend, such as escapism, socialization, and novelty-seeking. Media information represents sources informing attendees' perceptions and decisions through platforms like social media and websites. The framework posits that these three factors directly influence fans' intention to attend anime events. A quantitative methodology will be utilized to collect survey data from anime communities and analyse the model via PLS SEM techniques. The framework contributes a theoretical understanding of anime event attendance, validates linkages between factors, and provides practical implications for event organizers and marketers to enhance the appeal and competitiveness of anime events. Further research could extend the model’s generalizability, explore causal mechanisms between factors, examine additional variables, and conduct longitudinal studies on evolving attendee behaviour and preferences.
format Article
author Mashita, Abdul Jabar
Shareenie Shera, Abdul Hamid
Zaity Akhtar, Mukhtar
Nik Rozilaini, Wan Mohamed
Shahira, Abdul Jabar
Mohd Shafiq, Abdul Jabar
author_facet Mashita, Abdul Jabar
Shareenie Shera, Abdul Hamid
Zaity Akhtar, Mukhtar
Nik Rozilaini, Wan Mohamed
Shahira, Abdul Jabar
Mohd Shafiq, Abdul Jabar
author_sort Mashita, Abdul Jabar
title Investigating factors affecting fans’ intention to attend anime events: Conceptual
title_short Investigating factors affecting fans’ intention to attend anime events: Conceptual
title_full Investigating factors affecting fans’ intention to attend anime events: Conceptual
title_fullStr Investigating factors affecting fans’ intention to attend anime events: Conceptual
title_full_unstemmed Investigating factors affecting fans’ intention to attend anime events: Conceptual
title_sort investigating factors affecting fans’ intention to attend anime events: conceptual
publisher AMH International
publishDate 2024
url http://umpir.ump.edu.my/id/eprint/42199/1/Investigating%20Factors%20Affecting%20Fans%20Intention%20to%20Attend%20Anime%20Events.pdf
http://umpir.ump.edu.my/id/eprint/42199/
https://doi.org/10.22610/imbr.v16i1(I).3648
https://doi.org/10.22610/imbr.v16i1(I).3648
_version_ 1822924571520532480
score 13.239859

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