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Halal beauty supply chain and sustainable operational excellence: A moderator of the post-SARS-CoV-2 mitigation strategy

Purpose: The purpose of this study is twofold. The first objective is to examine the impact of the halal beauty supply chain (HBSC) on sustainable operational excellence (SOE). The second objective is to investigate Post-SARS-CoV-2 mitigation strategies executed by halal beauty companies in Malaysia...

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Main Authors: Fernando, Yudi, Mergeresa, Fineke, Ika Sari, Wahyuni-TD, Nurul Sabrina, Hazarasim
Format: Article
Language:English
English
Published: Emerald Publisher 2024
Subjects:
HF Commerce
Online Access:http://umpir.ump.edu.my/id/eprint/41855/2/Halal%20beauty%20supply%20chain%20and%20sustainable%20operational%20excellence_ABST.pdf
http://umpir.ump.edu.my/id/eprint/41855/9/Halal%20beauty%20supply%20chain%20andsustainable%20operational%20excellence%20a%20moderator%20of%20the%20post-SARS-CoV-2%20mitigation%20strategy.pdf
http://umpir.ump.edu.my/id/eprint/41855/
https://doi.org/10.1108/JIMA-07-2023-0205
https://doi.org/10.1108/JIMA-07-2023-0205
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spelling my.ump.umpir.418552024-12-23T04:43:58Z http://umpir.ump.edu.my/id/eprint/41855/ Halal beauty supply chain and sustainable operational excellence: A moderator of the post-SARS-CoV-2 mitigation strategy Fernando, Yudi Mergeresa, Fineke Ika Sari, Wahyuni-TD Nurul Sabrina, Hazarasim HF Commerce Purpose: The purpose of this study is twofold. The first objective is to examine the impact of the halal beauty supply chain (HBSC) on sustainable operational excellence (SOE). The second objective is to investigate Post-SARS-CoV-2 mitigation strategies executed by halal beauty companies in Malaysia. Design/methodology/approach: The questionnaire was distributed via an online survey, and data were analyzed from 143 beauty firms and their supply chains. This study used a structural equation modeling technique to test the validity of the research model and hypotheses. Findings: This study found that halal transportation, halal manufacturing, halal packaging and post-SARS-CoV-2 mitigation strategies had a significant and direct effect on SOE. The halal procurement was the only predictor that affected the SOE when the post-SARS-CoV-2 mitigation strategy was computed as a moderator in the research model. Practical implications: Consumers have the right to determine what is a good product by researching it before purchase and consumption. Muslim customers must pay attention and seek information on how the product is manufactured and distributed using sustainable materials according to Shariah law. This is because consumers are responsible for both themselves and others. Companies must view consumer awareness of product qualities as a business opportunity. Halal beauty companies should frequently execute risk mapping and mitigation strategies to decrease risk, improve revenues and attain sustainable business objectives. Originality/value: Although the HBSC encompasses numerous complicated areas, such as strategic marketing, operations, as well as behavioral and Shariah compliance, there is a deficiency of literature on how firms mitigate risk in the halal supply chain. This study proposes a framework for a HBSC that achieves and leverages SOE. Emerald Publisher 2024 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/41855/2/Halal%20beauty%20supply%20chain%20and%20sustainable%20operational%20excellence_ABST.pdf pdf en http://umpir.ump.edu.my/id/eprint/41855/9/Halal%20beauty%20supply%20chain%20andsustainable%20operational%20excellence%20a%20moderator%20of%20the%20post-SARS-CoV-2%20mitigation%20strategy.pdf Fernando, Yudi and Mergeresa, Fineke and Ika Sari, Wahyuni-TD and Nurul Sabrina, Hazarasim (2024) Halal beauty supply chain and sustainable operational excellence: A moderator of the post-SARS-CoV-2 mitigation strategy. Journal of Islamic Marketing, 15 (12). pp. 3748-3777. ISSN 1759-0833. (Published) https://doi.org/10.1108/JIMA-07-2023-0205 https://doi.org/10.1108/JIMA-07-2023-0205
institution Universiti Malaysia Pahang Al-Sultan Abdullah
building UMPSA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang Al-Sultan Abdullah
content_source UMPSA Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
English
topic HF Commerce
spellingShingle HF Commerce
Fernando, Yudi
Mergeresa, Fineke
Ika Sari, Wahyuni-TD
Nurul Sabrina, Hazarasim
Halal beauty supply chain and sustainable operational excellence: A moderator of the post-SARS-CoV-2 mitigation strategy
description Purpose: The purpose of this study is twofold. The first objective is to examine the impact of the halal beauty supply chain (HBSC) on sustainable operational excellence (SOE). The second objective is to investigate Post-SARS-CoV-2 mitigation strategies executed by halal beauty companies in Malaysia. Design/methodology/approach: The questionnaire was distributed via an online survey, and data were analyzed from 143 beauty firms and their supply chains. This study used a structural equation modeling technique to test the validity of the research model and hypotheses. Findings: This study found that halal transportation, halal manufacturing, halal packaging and post-SARS-CoV-2 mitigation strategies had a significant and direct effect on SOE. The halal procurement was the only predictor that affected the SOE when the post-SARS-CoV-2 mitigation strategy was computed as a moderator in the research model. Practical implications: Consumers have the right to determine what is a good product by researching it before purchase and consumption. Muslim customers must pay attention and seek information on how the product is manufactured and distributed using sustainable materials according to Shariah law. This is because consumers are responsible for both themselves and others. Companies must view consumer awareness of product qualities as a business opportunity. Halal beauty companies should frequently execute risk mapping and mitigation strategies to decrease risk, improve revenues and attain sustainable business objectives. Originality/value: Although the HBSC encompasses numerous complicated areas, such as strategic marketing, operations, as well as behavioral and Shariah compliance, there is a deficiency of literature on how firms mitigate risk in the halal supply chain. This study proposes a framework for a HBSC that achieves and leverages SOE.
format Article
author Fernando, Yudi
Mergeresa, Fineke
Ika Sari, Wahyuni-TD
Nurul Sabrina, Hazarasim
author_facet Fernando, Yudi
Mergeresa, Fineke
Ika Sari, Wahyuni-TD
Nurul Sabrina, Hazarasim
author_sort Fernando, Yudi
title Halal beauty supply chain and sustainable operational excellence: A moderator of the post-SARS-CoV-2 mitigation strategy
title_short Halal beauty supply chain and sustainable operational excellence: A moderator of the post-SARS-CoV-2 mitigation strategy
title_full Halal beauty supply chain and sustainable operational excellence: A moderator of the post-SARS-CoV-2 mitigation strategy
title_fullStr Halal beauty supply chain and sustainable operational excellence: A moderator of the post-SARS-CoV-2 mitigation strategy
title_full_unstemmed Halal beauty supply chain and sustainable operational excellence: A moderator of the post-SARS-CoV-2 mitigation strategy
title_sort halal beauty supply chain and sustainable operational excellence: a moderator of the post-sars-cov-2 mitigation strategy
publisher Emerald Publisher
publishDate 2024
url http://umpir.ump.edu.my/id/eprint/41855/2/Halal%20beauty%20supply%20chain%20and%20sustainable%20operational%20excellence_ABST.pdf
http://umpir.ump.edu.my/id/eprint/41855/9/Halal%20beauty%20supply%20chain%20andsustainable%20operational%20excellence%20a%20moderator%20of%20the%20post-SARS-CoV-2%20mitigation%20strategy.pdf
http://umpir.ump.edu.my/id/eprint/41855/
https://doi.org/10.1108/JIMA-07-2023-0205
https://doi.org/10.1108/JIMA-07-2023-0205
_version_ 1822924820048773120
score 13.234278

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