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Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding

This article delves into sustainable growth strategies for Islamic banks, focusing on expanding and developing Islamic branding. Overcoming challenges and outlining an essential strategy, the research, conducted using the PRISMA model, reviews articles from various academic databases. The findings e...

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Main Authors: Andespa, Roni, Yeni, Yulia Hendri, Fernando, Yudi, Sari, Dessy Kurnia
Format: Article
Language:English
Published: International Information and Engineering Technology Association 2024
Subjects:
HD28 Management. Industrial Management
T Technology (General)
Online Access:http://umpir.ump.edu.my/id/eprint/41315/1/Sustainable%20development%20of%20islamic%20banks%20by%20creating%20islamic%20branding.pdf
http://umpir.ump.edu.my/id/eprint/41315/
https://doi.org/10.18280/ijsdp.190221
https://doi.org/10.18280/ijsdp.190221
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id my.ump.umpir.41315
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spelling my.ump.umpir.413152024-05-27T04:23:37Z http://umpir.ump.edu.my/id/eprint/41315/ Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding Andespa, Roni Yeni, Yulia Hendri Fernando, Yudi Sari, Dessy Kurnia HD28 Management. Industrial Management T Technology (General) This article delves into sustainable growth strategies for Islamic banks, focusing on expanding and developing Islamic branding. Overcoming challenges and outlining an essential strategy, the research, conducted using the PRISMA model, reviews articles from various academic databases. The findings emphasize Sharia compliance as a critical strategy for sustainable development, ensuring strict adherence to Islamic principles in all financial products and services. This approach builds trust within the Muslim community, distinguishing Islamic banks from conventional institutions and establishing a foundation rooted in commitment to Islamic values. The research underscores the ethical principles of Islamic banking, emphasizing risk-sharing and social justice, and highlights the significance of Islamic branding in reinforcing moral foundations and attracting ethically conscious customers. The study highlights how effective branding enhances trust, facilitating financial inclusion and social responsibility. It implies a need for regulatory frameworks supporting standardized Islamic branding, consumer education, and incentives for ethical practices, positioning Islamic banking as a valuable contributor to the financial landscape. International Information and Engineering Technology Association 2024-02 Article PeerReviewed pdf en cc_by_4 http://umpir.ump.edu.my/id/eprint/41315/1/Sustainable%20development%20of%20islamic%20banks%20by%20creating%20islamic%20branding.pdf Andespa, Roni and Yeni, Yulia Hendri and Fernando, Yudi and Sari, Dessy Kurnia (2024) Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding. International Journal of Sustainable Development and Planning, 19 (2). pp. 637-650. ISSN 1743-7601. (Published) https://doi.org/10.18280/ijsdp.190221 https://doi.org/10.18280/ijsdp.190221
institution Universiti Malaysia Pahang Al-Sultan Abdullah
building UMPSA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang Al-Sultan Abdullah
content_source UMPSA Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
topic HD28 Management. Industrial Management
T Technology (General)
spellingShingle HD28 Management. Industrial Management
T Technology (General)
Andespa, Roni
Yeni, Yulia Hendri
Fernando, Yudi
Sari, Dessy Kurnia
Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding
description This article delves into sustainable growth strategies for Islamic banks, focusing on expanding and developing Islamic branding. Overcoming challenges and outlining an essential strategy, the research, conducted using the PRISMA model, reviews articles from various academic databases. The findings emphasize Sharia compliance as a critical strategy for sustainable development, ensuring strict adherence to Islamic principles in all financial products and services. This approach builds trust within the Muslim community, distinguishing Islamic banks from conventional institutions and establishing a foundation rooted in commitment to Islamic values. The research underscores the ethical principles of Islamic banking, emphasizing risk-sharing and social justice, and highlights the significance of Islamic branding in reinforcing moral foundations and attracting ethically conscious customers. The study highlights how effective branding enhances trust, facilitating financial inclusion and social responsibility. It implies a need for regulatory frameworks supporting standardized Islamic branding, consumer education, and incentives for ethical practices, positioning Islamic banking as a valuable contributor to the financial landscape.
format Article
author Andespa, Roni
Yeni, Yulia Hendri
Fernando, Yudi
Sari, Dessy Kurnia
author_facet Andespa, Roni
Yeni, Yulia Hendri
Fernando, Yudi
Sari, Dessy Kurnia
author_sort Andespa, Roni
title Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding
title_short Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding
title_full Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding
title_fullStr Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding
title_full_unstemmed Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding
title_sort sustainable development of islamic banks by creating islamic branding: challenges, importance, and strategies of islamic branding
publisher International Information and Engineering Technology Association
publishDate 2024
url http://umpir.ump.edu.my/id/eprint/41315/1/Sustainable%20development%20of%20islamic%20banks%20by%20creating%20islamic%20branding.pdf
http://umpir.ump.edu.my/id/eprint/41315/
https://doi.org/10.18280/ijsdp.190221
https://doi.org/10.18280/ijsdp.190221
_version_ 1822924365817184256
score 13.23243

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