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Unveiling the influence of subjective norms on flood preparedness among household renters: The moderating effect of trust in public protection

This research builds on the theory of social norms to investigate the connection between subjective norms, flood preparedness intention, and flood preparedness behavior. Furthermore, this study investigates how trust in public protection moderates the causal link between subjective norms and flood p...

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Main Authors: Mohd Rozaimy, Ridzuan, Jamal Rizal, Razali, Ju, Soon-Yew, Noor Amira Syazwani, Abd Rahman
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2024
Subjects:
GE Environmental Sciences
HM Sociology
TD Environmental technology. Sanitary engineering
Online Access:http://umpir.ump.edu.my/id/eprint/41144/1/Unveiling%20the%20Influence%20of%20Subjective%20Norms%20on%20Flood%20Preparedness.pdf
http://umpir.ump.edu.my/id/eprint/41144/
https://doi.org/10.47836/pjssh.32.2.12
https://doi.org/10.47836/pjssh.32.2.12
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spelling my.ump.umpir.411442024-07-04T01:57:45Z http://umpir.ump.edu.my/id/eprint/41144/ Unveiling the influence of subjective norms on flood preparedness among household renters: The moderating effect of trust in public protection Mohd Rozaimy, Ridzuan Jamal Rizal, Razali Ju, Soon-Yew Noor Amira Syazwani, Abd Rahman GE Environmental Sciences HM Sociology TD Environmental technology. Sanitary engineering This research builds on the theory of social norms to investigate the connection between subjective norms, flood preparedness intention, and flood preparedness behavior. Furthermore, this study investigates how trust in public protection moderates the causal link between subjective norms and flood preparedness intention. Purposive sampling was used in this study by administering an online survey to a random sample of 150 tenants in Malaysia's East Coast Region. Structured equation modeling (SEM) utilizing Smart Partial Least Squares (SmartPLS) was then used to analyze the data. The results showed that subjective norms (SN) have a positive relationship with flood preparedness intention (INT) and INT has a positive relationship with flood preparedness behavior (FPB). It is interesting to note that trust in public protection was found to negatively moderate the relationship between SN and INT. The findings will offer valuable insights for policymakers, renters, landlords, and community organizations to develop targeted interventions and bolster flood preparedness among household renters in the East Coast region, ultimately fostering resilience and mitigating the impact of future flood events. This study provides first-hand information on the predictors of flood preparedness behavior among household renters in the East Coast Region, Peninsular Malaysia. Universiti Putra Malaysia Press 2024-06 Article PeerReviewed pdf en cc_by_nc_nd_4 http://umpir.ump.edu.my/id/eprint/41144/1/Unveiling%20the%20Influence%20of%20Subjective%20Norms%20on%20Flood%20Preparedness.pdf Mohd Rozaimy, Ridzuan and Jamal Rizal, Razali and Ju, Soon-Yew and Noor Amira Syazwani, Abd Rahman (2024) Unveiling the influence of subjective norms on flood preparedness among household renters: The moderating effect of trust in public protection. Pertanika Journal of Social Sciences and Humanities, 32 (2). pp. 1-27. ISSN 0128-7702. (Published) https://doi.org/10.47836/pjssh.32.2.12 https://doi.org/10.47836/pjssh.32.2.12
institution Universiti Malaysia Pahang Al-Sultan Abdullah
building UMPSA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang Al-Sultan Abdullah
content_source UMPSA Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
topic GE Environmental Sciences
HM Sociology
TD Environmental technology. Sanitary engineering
spellingShingle GE Environmental Sciences
HM Sociology
TD Environmental technology. Sanitary engineering
Mohd Rozaimy, Ridzuan
Jamal Rizal, Razali
Ju, Soon-Yew
Noor Amira Syazwani, Abd Rahman
Unveiling the influence of subjective norms on flood preparedness among household renters: The moderating effect of trust in public protection
description This research builds on the theory of social norms to investigate the connection between subjective norms, flood preparedness intention, and flood preparedness behavior. Furthermore, this study investigates how trust in public protection moderates the causal link between subjective norms and flood preparedness intention. Purposive sampling was used in this study by administering an online survey to a random sample of 150 tenants in Malaysia's East Coast Region. Structured equation modeling (SEM) utilizing Smart Partial Least Squares (SmartPLS) was then used to analyze the data. The results showed that subjective norms (SN) have a positive relationship with flood preparedness intention (INT) and INT has a positive relationship with flood preparedness behavior (FPB). It is interesting to note that trust in public protection was found to negatively moderate the relationship between SN and INT. The findings will offer valuable insights for policymakers, renters, landlords, and community organizations to develop targeted interventions and bolster flood preparedness among household renters in the East Coast region, ultimately fostering resilience and mitigating the impact of future flood events. This study provides first-hand information on the predictors of flood preparedness behavior among household renters in the East Coast Region, Peninsular Malaysia.
format Article
author Mohd Rozaimy, Ridzuan
Jamal Rizal, Razali
Ju, Soon-Yew
Noor Amira Syazwani, Abd Rahman
author_facet Mohd Rozaimy, Ridzuan
Jamal Rizal, Razali
Ju, Soon-Yew
Noor Amira Syazwani, Abd Rahman
author_sort Mohd Rozaimy, Ridzuan
title Unveiling the influence of subjective norms on flood preparedness among household renters: The moderating effect of trust in public protection
title_short Unveiling the influence of subjective norms on flood preparedness among household renters: The moderating effect of trust in public protection
title_full Unveiling the influence of subjective norms on flood preparedness among household renters: The moderating effect of trust in public protection
title_fullStr Unveiling the influence of subjective norms on flood preparedness among household renters: The moderating effect of trust in public protection
title_full_unstemmed Unveiling the influence of subjective norms on flood preparedness among household renters: The moderating effect of trust in public protection
title_sort unveiling the influence of subjective norms on flood preparedness among household renters: the moderating effect of trust in public protection
publisher Universiti Putra Malaysia Press
publishDate 2024
url http://umpir.ump.edu.my/id/eprint/41144/1/Unveiling%20the%20Influence%20of%20Subjective%20Norms%20on%20Flood%20Preparedness.pdf
http://umpir.ump.edu.my/id/eprint/41144/
https://doi.org/10.47836/pjssh.32.2.12
https://doi.org/10.47836/pjssh.32.2.12
_version_ 1822924438778150912
score 13.23243

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