Technology adoption in franchising business: Understanding factors and challenges
In today's era, franchising is a widely adopted business model used by companies to expand domestically and internationally. Undoubtedly, technology serves as the backbone for efficient management of day-to-day operations in franchise outlets. This paper aims to offer a general overview of tech...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2023
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/40691/1/Technology%20adoption%20in%20franchising%20business.pdf http://umpir.ump.edu.my/id/eprint/40691/ https://doi.org/10.32890/jtom2023.18.2.4 https://doi.org/10.32890/jtom2023.18.2.4 |
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