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Franchising for Global Distribution: A Systematic Review

Purpose: The purpose of this study is to explore areas that have been studied extensively in previous studies related to franchising as a platform for global distribution. Furthermore, franchising is a strategic distribution method that gives entrepreneurs the opportunity to replicate an established...

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Main Authors: Nurul Ashykin, Abd Aziz, Mohamad Rohieszan, Ramdan, Khairunnisa, Abdul Aziz, Hasif Rafidee, Hasbollah, Noreen Noor, Abd Aziz, Nik Syuhailah, Nik Hussin, Md Zaki, Muhamad Hasan
Format: Article
Language:English
Published: Korea Distribution Science Association (KODISA) 2023
Subjects:
H Social Sciences (General)
HF Commerce
Online Access:http://umpir.ump.edu.my/id/eprint/39817/1/Franchising%20for%20Global%20Distribution_%20A%20Systematic%20Review.pdf
http://umpir.ump.edu.my/id/eprint/39817/
https://doi.org/10.15722/jds.21.10.202310.39
https://doi.org/10.15722/jds.21.10.202310.39
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spelling my.ump.umpir.398172024-01-10T04:41:27Z http://umpir.ump.edu.my/id/eprint/39817/ Franchising for Global Distribution: A Systematic Review Nurul Ashykin, Abd Aziz Mohamad Rohieszan, Ramdan Khairunnisa, Abdul Aziz Hasif Rafidee, Hasbollah Noreen Noor, Abd Aziz Nik Syuhailah, Nik Hussin Md Zaki, Muhamad Hasan H Social Sciences (General) HF Commerce Purpose: The purpose of this study is to explore areas that have been studied extensively in previous studies related to franchising as a platform for global distribution. Furthermore, franchising is a strategic distribution method that gives entrepreneurs the opportunity to replicate an established business model. In addition, franchisees benefit from the use of established branding and receive support from the franchisor. Research design, data, and methodology: This study used the Preferred Reporting Items Systematics Review and Meta- Analyses (PRISMA) method to analyse data from 2003 to 2023 in the Web of Science and Scopus databases. Results: A total of 79 articles were identified and analysed to see trends and related themes such as product distribution, business distribution, business strategy, emerging market, and franchising relationship. Also, publication trends by year related to franchises are also presented. Conclusions: Overall, the research trend related to franchising as a global distribution is well seen, and every year, many researchers begin to explore the topic of franchising as a method of distribution that can be explored from various aspects either quantitatively or qualitatively. Lastly, limitations and recommendations are made to provide guidance for future studies related to the topic broadly and deeply in enriching the findings. Korea Distribution Science Association (KODISA) 2023 Article PeerReviewed pdf en cc_by_nc_4 http://umpir.ump.edu.my/id/eprint/39817/1/Franchising%20for%20Global%20Distribution_%20A%20Systematic%20Review.pdf Nurul Ashykin, Abd Aziz and Mohamad Rohieszan, Ramdan and Khairunnisa, Abdul Aziz and Hasif Rafidee, Hasbollah and Noreen Noor, Abd Aziz and Nik Syuhailah, Nik Hussin and Md Zaki, Muhamad Hasan (2023) Franchising for Global Distribution: A Systematic Review. Journal of Distribution Science, 21 (10). pp. 39-49. ISSN 1738-3110. (Published) https://doi.org/10.15722/jds.21.10.202310.39 https://doi.org/10.15722/jds.21.10.202310.39
institution Universiti Malaysia Pahang Al-Sultan Abdullah
building UMPSA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang Al-Sultan Abdullah
content_source UMPSA Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
topic H Social Sciences (General)
HF Commerce
spellingShingle H Social Sciences (General)
HF Commerce
Nurul Ashykin, Abd Aziz
Mohamad Rohieszan, Ramdan
Khairunnisa, Abdul Aziz
Hasif Rafidee, Hasbollah
Noreen Noor, Abd Aziz
Nik Syuhailah, Nik Hussin
Md Zaki, Muhamad Hasan
Franchising for Global Distribution: A Systematic Review
description Purpose: The purpose of this study is to explore areas that have been studied extensively in previous studies related to franchising as a platform for global distribution. Furthermore, franchising is a strategic distribution method that gives entrepreneurs the opportunity to replicate an established business model. In addition, franchisees benefit from the use of established branding and receive support from the franchisor. Research design, data, and methodology: This study used the Preferred Reporting Items Systematics Review and Meta- Analyses (PRISMA) method to analyse data from 2003 to 2023 in the Web of Science and Scopus databases. Results: A total of 79 articles were identified and analysed to see trends and related themes such as product distribution, business distribution, business strategy, emerging market, and franchising relationship. Also, publication trends by year related to franchises are also presented. Conclusions: Overall, the research trend related to franchising as a global distribution is well seen, and every year, many researchers begin to explore the topic of franchising as a method of distribution that can be explored from various aspects either quantitatively or qualitatively. Lastly, limitations and recommendations are made to provide guidance for future studies related to the topic broadly and deeply in enriching the findings.
format Article
author Nurul Ashykin, Abd Aziz
Mohamad Rohieszan, Ramdan
Khairunnisa, Abdul Aziz
Hasif Rafidee, Hasbollah
Noreen Noor, Abd Aziz
Nik Syuhailah, Nik Hussin
Md Zaki, Muhamad Hasan
author_facet Nurul Ashykin, Abd Aziz
Mohamad Rohieszan, Ramdan
Khairunnisa, Abdul Aziz
Hasif Rafidee, Hasbollah
Noreen Noor, Abd Aziz
Nik Syuhailah, Nik Hussin
Md Zaki, Muhamad Hasan
author_sort Nurul Ashykin, Abd Aziz
title Franchising for Global Distribution: A Systematic Review
title_short Franchising for Global Distribution: A Systematic Review
title_full Franchising for Global Distribution: A Systematic Review
title_fullStr Franchising for Global Distribution: A Systematic Review
title_full_unstemmed Franchising for Global Distribution: A Systematic Review
title_sort franchising for global distribution: a systematic review
publisher Korea Distribution Science Association (KODISA)
publishDate 2023
url http://umpir.ump.edu.my/id/eprint/39817/1/Franchising%20for%20Global%20Distribution_%20A%20Systematic%20Review.pdf
http://umpir.ump.edu.my/id/eprint/39817/
https://doi.org/10.15722/jds.21.10.202310.39
https://doi.org/10.15722/jds.21.10.202310.39
_version_ 1822924064017088512
score 13.235796

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