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Do childcare centres understand parents? Looking from the perspective of parent behavioural intention

This study examines the determinants of parents’ behavioural intention concerning childcare services. The constructs, namely service quality, perceived trust, emotional satisfaction, and behavioural intention were tested. Based on the Stimulus-Organism-Response Theory (SOR) and Expectancy Confirmati...

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Main Authors: Nik Syuhailah, Nik Hussin, Zuraimi, Abdul Aziz, Nurul Ashykin, Abd Aziz
Format: Article
Language:English
Published: Malaysian Association of Consumer and Family Economics (MACFEA) 2022
Subjects:
BF Psychology
H Social Sciences (General)
Online Access:http://umpir.ump.edu.my/id/eprint/39815/1/Do%20Childcare%20Centres%20Understand%20Parents.pdf
http://umpir.ump.edu.my/id/eprint/39815/
https://www.majcafe.com/do-childcare-centres-understand-parents-looking-from-the-perspective-of-parent-behavioural-intention/
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spelling my.ump.umpir.398152024-01-10T04:14:34Z http://umpir.ump.edu.my/id/eprint/39815/ Do childcare centres understand parents? Looking from the perspective of parent behavioural intention Nik Syuhailah, Nik Hussin Zuraimi, Abdul Aziz Nurul Ashykin, Abd Aziz BF Psychology H Social Sciences (General) This study examines the determinants of parents’ behavioural intention concerning childcare services. The constructs, namely service quality, perceived trust, emotional satisfaction, and behavioural intention were tested. Based on the Stimulus-Organism-Response Theory (SOR) and Expectancy Confirmation Theory (ECT), a mediational model was proposed in this study, which linked service quality with customer behavioural intention via perceived trust and emotional satisfaction. Upon employing a purposive sampling method, this study used survey questionnaires for data collection involving a total of 364 valid questionnaires. Data for this study were analysed using Statistical Package for Social Sciences (SPSS 23) and Partial Least Squares-Structural Equation Modelling (PLS-SEM) Version 3.2.9 to examine the posited research hypotheses. The results reveal that generally all the relationships tested in this study are supported. This study’s results contribute to the consumer behaviour theory and expand the understanding of how childcare providers can sustain in the market. The paper ends with a discussion, implications, limitations, and suggestions for future research. Malaysian Association of Consumer and Family Economics (MACFEA) 2022 Article PeerReviewed pdf en cc_by_sa_4 http://umpir.ump.edu.my/id/eprint/39815/1/Do%20Childcare%20Centres%20Understand%20Parents.pdf Nik Syuhailah, Nik Hussin and Zuraimi, Abdul Aziz and Nurul Ashykin, Abd Aziz (2022) Do childcare centres understand parents? Looking from the perspective of parent behavioural intention. Malaysian Journal of Consumer and Family Economics (MAJCAFE), 29 (2022). pp. 448-482. ISSN 1511 2802. (Published) https://www.majcafe.com/do-childcare-centres-understand-parents-looking-from-the-perspective-of-parent-behavioural-intention/
institution Universiti Malaysia Pahang Al-Sultan Abdullah
building UMPSA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang Al-Sultan Abdullah
content_source UMPSA Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
topic BF Psychology
H Social Sciences (General)
spellingShingle BF Psychology
H Social Sciences (General)
Nik Syuhailah, Nik Hussin
Zuraimi, Abdul Aziz
Nurul Ashykin, Abd Aziz
Do childcare centres understand parents? Looking from the perspective of parent behavioural intention
description This study examines the determinants of parents’ behavioural intention concerning childcare services. The constructs, namely service quality, perceived trust, emotional satisfaction, and behavioural intention were tested. Based on the Stimulus-Organism-Response Theory (SOR) and Expectancy Confirmation Theory (ECT), a mediational model was proposed in this study, which linked service quality with customer behavioural intention via perceived trust and emotional satisfaction. Upon employing a purposive sampling method, this study used survey questionnaires for data collection involving a total of 364 valid questionnaires. Data for this study were analysed using Statistical Package for Social Sciences (SPSS 23) and Partial Least Squares-Structural Equation Modelling (PLS-SEM) Version 3.2.9 to examine the posited research hypotheses. The results reveal that generally all the relationships tested in this study are supported. This study’s results contribute to the consumer behaviour theory and expand the understanding of how childcare providers can sustain in the market. The paper ends with a discussion, implications, limitations, and suggestions for future research.
format Article
author Nik Syuhailah, Nik Hussin
Zuraimi, Abdul Aziz
Nurul Ashykin, Abd Aziz
author_facet Nik Syuhailah, Nik Hussin
Zuraimi, Abdul Aziz
Nurul Ashykin, Abd Aziz
author_sort Nik Syuhailah, Nik Hussin
title Do childcare centres understand parents? Looking from the perspective of parent behavioural intention
title_short Do childcare centres understand parents? Looking from the perspective of parent behavioural intention
title_full Do childcare centres understand parents? Looking from the perspective of parent behavioural intention
title_fullStr Do childcare centres understand parents? Looking from the perspective of parent behavioural intention
title_full_unstemmed Do childcare centres understand parents? Looking from the perspective of parent behavioural intention
title_sort do childcare centres understand parents? looking from the perspective of parent behavioural intention
publisher Malaysian Association of Consumer and Family Economics (MACFEA)
publishDate 2022
url http://umpir.ump.edu.my/id/eprint/39815/1/Do%20Childcare%20Centres%20Understand%20Parents.pdf
http://umpir.ump.edu.my/id/eprint/39815/
https://www.majcafe.com/do-childcare-centres-understand-parents-looking-from-the-perspective-of-parent-behavioural-intention/
_version_ 1822924063703564288
score 13.235796

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