Customer profiling and segmentation of starbucks Malaysia: Empirical investigation during CMCO 2.0
The economic uncertainties due to Covid-19 pandemic has forced businesses to survive, maintain their long-term profitability and remain competitive through the unexpected market upsets. As businesses have to shut down, jobs are lost, people will suffer and economy will be shrinking. Thus, understand...
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| Format: | Conference or Workshop Item |
| Language: | English English |
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AIP Publishing
2022
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| Online Access: | http://umpir.ump.edu.my/id/eprint/36151/1/5.0092729.pdf http://umpir.ump.edu.my/id/eprint/36151/7/Customer%20profiling%20and%20segmentation%20of%20starbucks%20Malaysia.pdf http://umpir.ump.edu.my/id/eprint/36151/ https://doi.org/10.1063/5.0092729 |
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