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Analysis of factors affecting the intensity of mobile transportation applications usage in Pekanbaru

This study was made to analyzes the factors that affects the intensity of mobile transportation applications usage in Pekanbaru. This study is intended to find the correlation between behavioral intention to use main factor such as service value, service quality, and satisfaction. In this study, res...

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Main Authors: Charles, Kenny, Gui, Anderes, Fernando, Yudi, Ikhsan, Ridho Bramulya, Ernawaty, ., Gabby, Maria
Format: Conference or Workshop Item
Language:English
English
Published: IEEE Publishing 2022
Subjects:
H Social Sciences (General)
HD Industries. Land use. Labor
HF Commerce
Online Access:http://umpir.ump.edu.my/id/eprint/35714/1/Analysis_of_Factors_Affecting_the_Intensity_of_Mobile_Transportation_Applications_Usage_in_Pekanbaru.pdf
http://umpir.ump.edu.my/id/eprint/35714/7/Analysis%20of%20factors%20affecting%20the%20intensity%20of%20mobile%20transportation%20applications%20usage%20.pdf
http://umpir.ump.edu.my/id/eprint/35714/
https://doi.org/10.1109/ICIMTech55957.2022.9915038
http://10.1109/ICIMTech55957.2022.9915038
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spelling my.ump.umpir.357142022-11-24T07:31:51Z http://umpir.ump.edu.my/id/eprint/35714/ Analysis of factors affecting the intensity of mobile transportation applications usage in Pekanbaru Charles, Kenny Gui, Anderes Fernando, Yudi Ikhsan, Ridho Bramulya Ernawaty, . Gabby, Maria H Social Sciences (General) HD Industries. Land use. Labor HF Commerce This study was made to analyzes the factors that affects the intensity of mobile transportation applications usage in Pekanbaru. This study is intended to find the correlation between behavioral intention to use main factor such as service value, service quality, and satisfaction. In this study, researcher is using quantitative research as the research method. Purposive sampling was used to collect the data. The data collection of this study is survey. While the survey's link was up from 12th June to 29th June 2022, it collected a final amount of 238 respondents. The survey is made with google forms and shared through online groups on Line, WhatsApp, and Discord that is populated with Pekanbaru residents. This study target respondent is for those who has stayed in Pekanbaru and has already used mobile transportation application in Pekanbaru. 2 hypotheses are rejected in this study as the result of this study. The hypotheses are perceived usefulness and perceived enjoyment has a positive relationship, satisfaction and behavioral intention has a positive relationship. This study found that service value and service quality are the main driver of behavioral intention to use the service. Although satisfaction doesn't serve as main driver of behavioral intention, it still affects the usage of the application. Limitation of this studies is the sample size that can be improved by further studies that add new variables such as accessibility and security. IEEE Publishing 2022 Conference or Workshop Item PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/35714/1/Analysis_of_Factors_Affecting_the_Intensity_of_Mobile_Transportation_Applications_Usage_in_Pekanbaru.pdf pdf en http://umpir.ump.edu.my/id/eprint/35714/7/Analysis%20of%20factors%20affecting%20the%20intensity%20of%20mobile%20transportation%20applications%20usage%20.pdf Charles, Kenny and Gui, Anderes and Fernando, Yudi and Ikhsan, Ridho Bramulya and Ernawaty, . and Gabby, Maria (2022) Analysis of factors affecting the intensity of mobile transportation applications usage in Pekanbaru. In: 7th International Conference on Information Management and Technology, ICIMTech 2022, 11 - 12 August 2022 , Semarang, Indonesia. pp. 374-379. (22185084). ISBN 978-166545090-4 https://doi.org/10.1109/ICIMTech55957.2022.9915038 http://10.1109/ICIMTech55957.2022.9915038
institution Universiti Malaysia Pahang
building UMP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang
content_source UMP Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
English
topic H Social Sciences (General)
HD Industries. Land use. Labor
HF Commerce
spellingShingle H Social Sciences (General)
HD Industries. Land use. Labor
HF Commerce
Charles, Kenny
Gui, Anderes
Fernando, Yudi
Ikhsan, Ridho Bramulya
Ernawaty, .
Gabby, Maria
Analysis of factors affecting the intensity of mobile transportation applications usage in Pekanbaru
description This study was made to analyzes the factors that affects the intensity of mobile transportation applications usage in Pekanbaru. This study is intended to find the correlation between behavioral intention to use main factor such as service value, service quality, and satisfaction. In this study, researcher is using quantitative research as the research method. Purposive sampling was used to collect the data. The data collection of this study is survey. While the survey's link was up from 12th June to 29th June 2022, it collected a final amount of 238 respondents. The survey is made with google forms and shared through online groups on Line, WhatsApp, and Discord that is populated with Pekanbaru residents. This study target respondent is for those who has stayed in Pekanbaru and has already used mobile transportation application in Pekanbaru. 2 hypotheses are rejected in this study as the result of this study. The hypotheses are perceived usefulness and perceived enjoyment has a positive relationship, satisfaction and behavioral intention has a positive relationship. This study found that service value and service quality are the main driver of behavioral intention to use the service. Although satisfaction doesn't serve as main driver of behavioral intention, it still affects the usage of the application. Limitation of this studies is the sample size that can be improved by further studies that add new variables such as accessibility and security.
format Conference or Workshop Item
author Charles, Kenny
Gui, Anderes
Fernando, Yudi
Ikhsan, Ridho Bramulya
Ernawaty, .
Gabby, Maria
author_facet Charles, Kenny
Gui, Anderes
Fernando, Yudi
Ikhsan, Ridho Bramulya
Ernawaty, .
Gabby, Maria
author_sort Charles, Kenny
title Analysis of factors affecting the intensity of mobile transportation applications usage in Pekanbaru
title_short Analysis of factors affecting the intensity of mobile transportation applications usage in Pekanbaru
title_full Analysis of factors affecting the intensity of mobile transportation applications usage in Pekanbaru
title_fullStr Analysis of factors affecting the intensity of mobile transportation applications usage in Pekanbaru
title_full_unstemmed Analysis of factors affecting the intensity of mobile transportation applications usage in Pekanbaru
title_sort analysis of factors affecting the intensity of mobile transportation applications usage in pekanbaru
publisher IEEE Publishing
publishDate 2022
url http://umpir.ump.edu.my/id/eprint/35714/1/Analysis_of_Factors_Affecting_the_Intensity_of_Mobile_Transportation_Applications_Usage_in_Pekanbaru.pdf
http://umpir.ump.edu.my/id/eprint/35714/7/Analysis%20of%20factors%20affecting%20the%20intensity%20of%20mobile%20transportation%20applications%20usage%20.pdf
http://umpir.ump.edu.my/id/eprint/35714/
https://doi.org/10.1109/ICIMTech55957.2022.9915038
http://10.1109/ICIMTech55957.2022.9915038
_version_ 1751536393867231232
score 13.211869

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