Staff View: Traceability technology, halal logistics brand and logistics performance: Religious beliefs and beyond

Traceability technology, halal logistics brand and logistics performance: Religious beliefs and beyond

Purpose: The purpose of this study is to investigate the impact of Halal traceability technology usage on Halal logistics performance with a Halal logistics brand as a mediator. Design/methodology/approach; An online survey was conducted to gather responses from logistics service providers (LSPs), i...

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Main Authors:	Fernando, Yudi, Wahyuni-TD, Ika Sari, Abideen, Ahmed Zainul, Mergeresa, Fineke
Format:	Article
Language:	English English
Published:	Emerald Publisher 2022
Subjects:	H Social Sciences (General) HD Industries. Land use. Labor HD28 Management. Industrial Management HF Commerce T Technology (General) TS Manufactures
Online Access:	http://umpir.ump.edu.my/id/eprint/33298/1/10-1108_JIMA-06-2020-0183.pdf http://umpir.ump.edu.my/id/eprint/33298/7/Traceability%20technology%2C%20halal%20logistics%20brand%20and%20logistics%20performance.pdf http://umpir.ump.edu.my/id/eprint/33298/ https://doi.org/10.1108/JIMA-06-2020-0183 https://doi.org/10.1108/JIMA-06-2020-0183
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spelling	my.ump.umpir.332982022-07-04T06:51:12Z http://umpir.ump.edu.my/id/eprint/33298/ Traceability technology, halal logistics brand and logistics performance: Religious beliefs and beyond Fernando, Yudi Wahyuni-TD, Ika Sari Abideen, Ahmed Zainul Mergeresa, Fineke H Social Sciences (General) HD Industries. Land use. Labor HD28 Management. Industrial Management HF Commerce T Technology (General) TS Manufactures Purpose: The purpose of this study is to investigate the impact of Halal traceability technology usage on Halal logistics performance with a Halal logistics brand as a mediator. Design/methodology/approach; An online survey was conducted to gather responses from logistics service providers (LSPs), including strategic logistics units (manufacturing/brand owners) in Malaysia, which offer Halal logistics services. Findings; Halal traceability technology system and Halal traceability training are two critical domains to strengthen market recognition of Halal logistics brand for LSPs. The study found that the Halal logistics brand played a mediating role in connecting the usage of Halal traceability technology and logistics performance. Practical implications; The logistics industry needs to focus on Halal logistics services as a unique proposition. The ability of LSPs to build a Halal logistics brand thru traceability technology had created positive impressions for clients. LSPs must consistently engage in Halal training and remain technologically alert to build Halal brand value. Halal-based strategic branding will assist an LSP to stand out among its competitors. Originality/value: Even though Halal branding has been studied widely, little attention has been given to how the usage of Halal traceability technology can improve Halal logistics branding and logistics operational performance. The result suggests that LSPs need to build a Halal logistics brand and design a proper logistics business strategy to target Sharia compliance-oriented consumers. Emerald Publisher 2022-02-01 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/33298/1/10-1108_JIMA-06-2020-0183.pdf pdf en http://umpir.ump.edu.my/id/eprint/33298/7/Traceability%20technology%2C%20halal%20logistics%20brand%20and%20logistics%20performance.pdf Fernando, Yudi and Wahyuni-TD, Ika Sari and Abideen, Ahmed Zainul and Mergeresa, Fineke (2022) Traceability technology, halal logistics brand and logistics performance: Religious beliefs and beyond. Journal of Islamic Marketing, 1 (1). pp. 1-25. ISSN 1759-0833 https://doi.org/10.1108/JIMA-06-2020-0183 https://doi.org/10.1108/JIMA-06-2020-0183
institution	Universiti Malaysia Pahang
building	UMP Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Pahang
content_source	UMP Institutional Repository
url_provider	http://umpir.ump.edu.my/
language	English English
topic	H Social Sciences (General) HD Industries. Land use. Labor HD28 Management. Industrial Management HF Commerce T Technology (General) TS Manufactures
spellingShingle	H Social Sciences (General) HD Industries. Land use. Labor HD28 Management. Industrial Management HF Commerce T Technology (General) TS Manufactures Fernando, Yudi Wahyuni-TD, Ika Sari Abideen, Ahmed Zainul Mergeresa, Fineke Traceability technology, halal logistics brand and logistics performance: Religious beliefs and beyond
description	Purpose: The purpose of this study is to investigate the impact of Halal traceability technology usage on Halal logistics performance with a Halal logistics brand as a mediator. Design/methodology/approach; An online survey was conducted to gather responses from logistics service providers (LSPs), including strategic logistics units (manufacturing/brand owners) in Malaysia, which offer Halal logistics services. Findings; Halal traceability technology system and Halal traceability training are two critical domains to strengthen market recognition of Halal logistics brand for LSPs. The study found that the Halal logistics brand played a mediating role in connecting the usage of Halal traceability technology and logistics performance. Practical implications; The logistics industry needs to focus on Halal logistics services as a unique proposition. The ability of LSPs to build a Halal logistics brand thru traceability technology had created positive impressions for clients. LSPs must consistently engage in Halal training and remain technologically alert to build Halal brand value. Halal-based strategic branding will assist an LSP to stand out among its competitors. Originality/value: Even though Halal branding has been studied widely, little attention has been given to how the usage of Halal traceability technology can improve Halal logistics branding and logistics operational performance. The result suggests that LSPs need to build a Halal logistics brand and design a proper logistics business strategy to target Sharia compliance-oriented consumers.
format	Article
author	Fernando, Yudi Wahyuni-TD, Ika Sari Abideen, Ahmed Zainul Mergeresa, Fineke
author_facet	Fernando, Yudi Wahyuni-TD, Ika Sari Abideen, Ahmed Zainul Mergeresa, Fineke
author_sort	Fernando, Yudi
title	Traceability technology, halal logistics brand and logistics performance: Religious beliefs and beyond
title_short	Traceability technology, halal logistics brand and logistics performance: Religious beliefs and beyond
title_full	Traceability technology, halal logistics brand and logistics performance: Religious beliefs and beyond
title_fullStr	Traceability technology, halal logistics brand and logistics performance: Religious beliefs and beyond
title_full_unstemmed	Traceability technology, halal logistics brand and logistics performance: Religious beliefs and beyond
title_sort	traceability technology, halal logistics brand and logistics performance: religious beliefs and beyond
publisher	Emerald Publisher
publishDate	2022
url	http://umpir.ump.edu.my/id/eprint/33298/1/10-1108_JIMA-06-2020-0183.pdf http://umpir.ump.edu.my/id/eprint/33298/7/Traceability%20technology%2C%20halal%20logistics%20brand%20and%20logistics%20performance.pdf http://umpir.ump.edu.my/id/eprint/33298/ https://doi.org/10.1108/JIMA-06-2020-0183 https://doi.org/10.1108/JIMA-06-2020-0183
_version_	1738510508700467200
score	13.211869

Traceability technology, halal logistics brand and logistics performance: Religious beliefs and beyond

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