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Web engagement strategies in business, government and education sector: Review

Web engagement is a user experience related to emotional, cognitive and behavioural interaction that connect to the goals and interests of the customers. There are seven (7) engagement metrics listed that used to measure web engagement. However, not all of these engagement metrics will help to achie...

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Main Authors: Norita, Ahmad, Aziman, Abdullah
Format: Article
Language:English
Published: Penerbit UMP 2021
Subjects:
LB Theory and practice of education
QA76 Computer software
Online Access:http://umpir.ump.edu.my/id/eprint/32924/1/Web%20engagement%20strategies%20in%20business%20government%20and%20education%20sector.pdf
http://umpir.ump.edu.my/id/eprint/32924/
https://doi.org/10.15282/ijsecs.7.1.2021.2.0078
https://doi.org/10.15282/ijsecs.7.1.2021.2.0078
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spelling my.ump.umpir.329242021-12-28T02:13:30Z http://umpir.ump.edu.my/id/eprint/32924/ Web engagement strategies in business, government and education sector: Review Norita, Ahmad Aziman, Abdullah LB Theory and practice of education QA76 Computer software Web engagement is a user experience related to emotional, cognitive and behavioural interaction that connect to the goals and interests of the customers. There are seven (7) engagement metrics listed that used to measure web engagement. However, not all of these engagement metrics will help to achieve the objectives because each website have different purpose. There are various web engagement strategies used in business, government and education sectors that has their own way of engaging the web to ensure their success. In business sector, positive communication and experience with customers can make the customers stay long with the brand. In government, most of the services provided are to facilitate the people and to maintain the trust and support of the people. The E-Government 2.0 model was presented with an additional element of Web 2.0 technology. In education, Learning Managemeny System (LMS) and Massive Open Online Courses (MOOCs) are some of the approach in online learning. There are four (4) main features of online learning that are distance learning, connectivity and involvement, support and flexibility control to ensure the continuity of online learning.This reviewing will lead having in attention the aim of developing high-performance in online engagement. Penerbit UMP 2021-02-18 Article PeerReviewed pdf en cc_by_4 http://umpir.ump.edu.my/id/eprint/32924/1/Web%20engagement%20strategies%20in%20business%20government%20and%20education%20sector.pdf Norita, Ahmad and Aziman, Abdullah (2021) Web engagement strategies in business, government and education sector: Review. International Journal of Software Engineering & Computer Sciences (IJSECS), 7 (1). pp. 12-23. ISSN 2289-8522 https://doi.org/10.15282/ijsecs.7.1.2021.2.0078 https://doi.org/10.15282/ijsecs.7.1.2021.2.0078
institution Universiti Malaysia Pahang
building UMP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang
content_source UMP Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
topic LB Theory and practice of education
QA76 Computer software
spellingShingle LB Theory and practice of education
QA76 Computer software
Norita, Ahmad
Aziman, Abdullah
Web engagement strategies in business, government and education sector: Review
description Web engagement is a user experience related to emotional, cognitive and behavioural interaction that connect to the goals and interests of the customers. There are seven (7) engagement metrics listed that used to measure web engagement. However, not all of these engagement metrics will help to achieve the objectives because each website have different purpose. There are various web engagement strategies used in business, government and education sectors that has their own way of engaging the web to ensure their success. In business sector, positive communication and experience with customers can make the customers stay long with the brand. In government, most of the services provided are to facilitate the people and to maintain the trust and support of the people. The E-Government 2.0 model was presented with an additional element of Web 2.0 technology. In education, Learning Managemeny System (LMS) and Massive Open Online Courses (MOOCs) are some of the approach in online learning. There are four (4) main features of online learning that are distance learning, connectivity and involvement, support and flexibility control to ensure the continuity of online learning.This reviewing will lead having in attention the aim of developing high-performance in online engagement.
format Article
author Norita, Ahmad
Aziman, Abdullah
author_facet Norita, Ahmad
Aziman, Abdullah
author_sort Norita, Ahmad
title Web engagement strategies in business, government and education sector: Review
title_short Web engagement strategies in business, government and education sector: Review
title_full Web engagement strategies in business, government and education sector: Review
title_fullStr Web engagement strategies in business, government and education sector: Review
title_full_unstemmed Web engagement strategies in business, government and education sector: Review
title_sort web engagement strategies in business, government and education sector: review
publisher Penerbit UMP
publishDate 2021
url http://umpir.ump.edu.my/id/eprint/32924/1/Web%20engagement%20strategies%20in%20business%20government%20and%20education%20sector.pdf
http://umpir.ump.edu.my/id/eprint/32924/
https://doi.org/10.15282/ijsecs.7.1.2021.2.0078
https://doi.org/10.15282/ijsecs.7.1.2021.2.0078
_version_ 1720437091687464960
score 13.211869

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