Freemium Business Model: The Darkside of free stuff
In-app purchasing was introduced to the market during the early 2010. The definition of the term in-application (or in-app) is activities or transactions that are being done within the application. The definition of the word purchase is to acquire (something) by paying for it. The term of “in-appl...
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| Main Author: | |
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| Format: | Bulletin |
| Language: | English |
| Published: |
Faculty of Computer Systems and Software
2013
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| Online Access: | http://umpir.ump.edu.my/id/eprint/16996/1/Freemium%20Business%20Model%20-%20The%20Darkside%20of%20free%20stuff-Bit%40FSKKP%202013_Part%204.pdf http://umpir.ump.edu.my/id/eprint/16996/ |
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| Summary: | In-app purchasing was introduced to the market during the early 2010. The definition of the term in-application
(or in-app) is activities or transactions that are being done within the application. The definition of the
word purchase is to acquire (something) by paying for it. The term of “in-application purchase” are digital goods which, when bought from within an app, often either unlock new features, enable the user to skip mundane tasks or provide additional content. In-app purchase is closely related with the term Freemium. The origin of the
term Freemium is a combination of the words "ʺfree"ʺ and "ʺpremium"ʺ used to describe a business model that offers both free and premium services. |
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