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Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang

The aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as t...

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Bibliographic Details
Main Author: Nor Anira , Ismail
Format: Undergraduates Project Papers
Language:English
Published: 2014
Subjects:
HD28 Management. Industrial Management
Online Access:http://umpir.ump.edu.my/id/eprint/10709/1/FIST%20-%20anira%20%28CD9015%29%205.pdf
http://umpir.ump.edu.my/id/eprint/10709/
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spelling my.ump.umpir.107092021-08-06T02:18:18Z http://umpir.ump.edu.my/id/eprint/10709/ Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang Nor Anira , Ismail HD28 Management. Industrial Management The aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as the criteria. Then, the Apple/I-phone brand, Sony brand, Nokia brand and also Samsung brand is the alternative in this research. One hundred and sixty-nine of degree students in Faculty of Industrial Management (FIM) were surveyed by questionnaire. The collected data was analyzed by using Microsoft Excel and also Microsoft Silverlight software. Results show that the functionality is become the best criteria and the Samsung brand is become the top ranking as an alternative in this research 2014 Undergraduates Project Papers NonPeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/10709/1/FIST%20-%20anira%20%28CD9015%29%205.pdf Nor Anira , Ismail (2014) Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang. Faculty of Industrial Management, Universiti Malaysia Pahang.
institution Universiti Malaysia Pahang
building UMP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Pahang
content_source UMP Institutional Repository
url_provider http://umpir.ump.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Nor Anira , Ismail
Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang
description The aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as the criteria. Then, the Apple/I-phone brand, Sony brand, Nokia brand and also Samsung brand is the alternative in this research. One hundred and sixty-nine of degree students in Faculty of Industrial Management (FIM) were surveyed by questionnaire. The collected data was analyzed by using Microsoft Excel and also Microsoft Silverlight software. Results show that the functionality is become the best criteria and the Samsung brand is become the top ranking as an alternative in this research
format Undergraduates Project Papers
author Nor Anira , Ismail
author_facet Nor Anira , Ismail
author_sort Nor Anira , Ismail
title Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang
title_short Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang
title_full Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang
title_fullStr Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang
title_full_unstemmed Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang
title_sort selecting of brands mobile phone using analytic hierarchy process (ahp) method : a case study of universiti malaysia pahang
publishDate 2014
url http://umpir.ump.edu.my/id/eprint/10709/1/FIST%20-%20anira%20%28CD9015%29%205.pdf
http://umpir.ump.edu.my/id/eprint/10709/
_version_ 1707766024559919104
score 13.211869

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