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Craftsmen Versus Designers:
 The difference of in-depth cognitive levels at the early stage of idea generation

This paper investigates the in-depth cognitive levels at the early stage of idea generation for craftsmen and designers. Examining this early stage may explain the fundamental thoughts in observing and defining design problems. We conducted an experiment using think-aloud protocol, where verbalized...

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Main Authors: Deny Willy Junaidy, Yukari Nagai, Muhammad Ihsan
Format: Conference or Workshop Item
Language:English
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/9193/1/Conference%201.pdf
http://discol.umk.edu.my/id/eprint/9193/
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id my.umk.eprints.9193
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spelling my.umk.eprints.91932022-05-23T11:17:57Z http://discol.umk.edu.my/id/eprint/9193/ Craftsmen Versus Designers:
 The difference of in-depth cognitive levels at the early stage of idea generation Deny Willy Junaidy Yukari Nagai Muhammad Ihsan This paper investigates the in-depth cognitive levels at the early stage of idea generation for craftsmen and designers. Examining this early stage may explain the fundamental thoughts in observing and defining design problems. We conducted an experiment using think-aloud protocol, where verbalized thoughts were analyzed using a concept network method based on Associative Concept Network Analysis (ACNA). Furthermore, we identified semantic relationships based on Factor Analysis. The findings showed that craftsmen tended to activate low-weighted associative concepts at in-depth cognitive level with a smaller number of polysemous features, thus explaining their concerns about tangible-related issues, such as proportion and shape. Designers, however, activated highly weighted associative concepts with more polysemous features, and they were typically concerned with intangible issues, such as surroundings context (i.e., eating culture) and users’ affective preferences (i.e., companion, appeal). 2016 Conference or Workshop Item NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/9193/1/Conference%201.pdf Deny Willy Junaidy and Yukari Nagai and Muhammad Ihsan (2016) Craftsmen Versus Designers: The difference of in-depth cognitive levels at the early stage of idea generation. In: International Conference of Industrial Design, 10 - 11 Nov 2016, Bandung, Indonesia. (Unpublished)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description This paper investigates the in-depth cognitive levels at the early stage of idea generation for craftsmen and designers. Examining this early stage may explain the fundamental thoughts in observing and defining design problems. We conducted an experiment using think-aloud protocol, where verbalized thoughts were analyzed using a concept network method based on Associative Concept Network Analysis (ACNA). Furthermore, we identified semantic relationships based on Factor Analysis. The findings showed that craftsmen tended to activate low-weighted associative concepts at in-depth cognitive level with a smaller number of polysemous features, thus explaining their concerns about tangible-related issues, such as proportion and shape. Designers, however, activated highly weighted associative concepts with more polysemous features, and they were typically concerned with intangible issues, such as surroundings context (i.e., eating culture) and users’ affective preferences (i.e., companion, appeal).
format Conference or Workshop Item
author Deny Willy Junaidy
Yukari Nagai
Muhammad Ihsan
spellingShingle Deny Willy Junaidy
Yukari Nagai
Muhammad Ihsan
Craftsmen Versus Designers:
 The difference of in-depth cognitive levels at the early stage of idea generation
author_facet Deny Willy Junaidy
Yukari Nagai
Muhammad Ihsan
author_sort Deny Willy Junaidy
title Craftsmen Versus Designers:
 The difference of in-depth cognitive levels at the early stage of idea generation
title_short Craftsmen Versus Designers:
 The difference of in-depth cognitive levels at the early stage of idea generation
title_full Craftsmen Versus Designers:
 The difference of in-depth cognitive levels at the early stage of idea generation
title_fullStr Craftsmen Versus Designers:
 The difference of in-depth cognitive levels at the early stage of idea generation
title_full_unstemmed Craftsmen Versus Designers:
 The difference of in-depth cognitive levels at the early stage of idea generation
title_sort craftsmen versus designers:
 the difference of in-depth cognitive levels at the early stage of idea generation
publishDate 2016
url http://discol.umk.edu.my/id/eprint/9193/1/Conference%201.pdf
http://discol.umk.edu.my/id/eprint/9193/
_version_ 1763304072536915968
score 13.211869

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