Churning art skills into business opportunity :a poverty alleviating approach

Once upon a time, arts activists fall into the category of poor people. Upon realizing that they have to struggle to live if they solely depend on their beloved arts, they have to find alternative ways of turning the skills in arts that they possessed to some profitable ventures. They have no othe...

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Bibliographic Details
Main Author: Farok Zakaria
Format: Conference or Workshop Item
Language:English
Published: 2011
Online Access:http://discol.umk.edu.my/id/eprint/8972/1/Paper%205.pdf
http://discol.umk.edu.my/id/eprint/8972/
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Summary:Once upon a time, arts activists fall into the category of poor people. Upon realizing that they have to struggle to live if they solely depend on their beloved arts, they have to find alternative ways of turning the skills in arts that they possessed to some profitable ventures. They have no other avenues to turn to except for capitalizing on the artistic skills that they have acquired since small. Many arts activists have proven that their artistic skills can be commercialized and became a stream of stable income for them to continue flourishing in the field of entrepreneurship. Clinging on their expertise in related field of arts such as performing arts and handicrafts, they have turned from rags to riches. This paper discusses some successful stories of art activists who have turned to become art entrepreneurs by commercializing their art products and skills. Six cases are highlighted in this paper while addressing issues and factors related to their success.