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Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.

Every entrepreneur and marketer knows that material goods and services serve multiple purposes to consumers. Purpose is to satisfy basic needs such as subsistence and protection. In the last two decades consumers have become more environment and health conscious. The trend has led to more independen...

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Main Authors: Naila Aaijaz, Mohamed Dahlan Ibrahim
Format: Conference or Workshop Item
Language:English
Published: 2009
Online Access:http://discol.umk.edu.my/id/eprint/8896/1/Green%20consumers.pdf
http://discol.umk.edu.my/id/eprint/8896/
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id my.umk.eprints.8896
record_format eprints
spelling my.umk.eprints.88962022-05-27T05:06:18Z http://discol.umk.edu.my/id/eprint/8896/ Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship. Naila Aaijaz Mohamed Dahlan Ibrahim Every entrepreneur and marketer knows that material goods and services serve multiple purposes to consumers. Purpose is to satisfy basic needs such as subsistence and protection. In the last two decades consumers have become more environment and health conscious. The trend has led to more independent businesses and entrepreneurial ventures focused towards green consumers. In food products, the environmental friendly food is termed as “Organic” food and is considered healthy (Chinnici et. al, 2002). 2009-08 Conference or Workshop Item NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/8896/1/Green%20consumers.pdf Naila Aaijaz and Mohamed Dahlan Ibrahim (2009) Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship. In: 13th MACFEA Seminar on “Strengthening Consumer Power”, 04-05 Ogos 2009, Concorde Hotel, Shah Alam, Selangor.. (Unpublished)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Every entrepreneur and marketer knows that material goods and services serve multiple purposes to consumers. Purpose is to satisfy basic needs such as subsistence and protection. In the last two decades consumers have become more environment and health conscious. The trend has led to more independent businesses and entrepreneurial ventures focused towards green consumers. In food products, the environmental friendly food is termed as “Organic” food and is considered healthy (Chinnici et. al, 2002).
format Conference or Workshop Item
author Naila Aaijaz
Mohamed Dahlan Ibrahim
spellingShingle Naila Aaijaz
Mohamed Dahlan Ibrahim
Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
author_facet Naila Aaijaz
Mohamed Dahlan Ibrahim
author_sort Naila Aaijaz
title Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
title_short Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
title_full Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
title_fullStr Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
title_full_unstemmed Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
title_sort green consumers: a growing market for sme’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
publishDate 2009
url http://discol.umk.edu.my/id/eprint/8896/1/Green%20consumers.pdf
http://discol.umk.edu.my/id/eprint/8896/
_version_ 1763304029031497728
score 13.211869

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