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By choice and by chance: assessing undergraduates hotel career commitment.

Undeniably,the significant major expansion in tourism and hospitality industry can clearly be seen in Malaysia and this has turned the hotel industry into one of the most important sectors in the country.This is evident when this industry contributes as the third largest foreign exchange revenue wi...

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Main Author: Nurashikin A Ridzuan
Format: UMK Etheses
Published: 2015
Subjects:
HF Commerce
Online Access:http://discol.umk.edu.my/id/eprint/8704/
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spelling my.umk.eprints.87042022-08-18T02:35:24Z http://discol.umk.edu.my/id/eprint/8704/ By choice and by chance: assessing undergraduates hotel career commitment. Nurashikin A Ridzuan HF Commerce Undeniably,the significant major expansion in tourism and hospitality industry can clearly be seen in Malaysia and this has turned the hotel industry into one of the most important sectors in the country.This is evident when this industry contributes as the third largest foreign exchange revenue with many new opening thus creates demand for employment especially among the graduates with higher hospitality qualifications.This phenomenon lead to the proliferation of the public and private hospitality institutions in Malaysia with various related courses offering and two to threefold of students’ intake.Some students in the public hospitality institutions in particular are enrolling either By-Choice which isreferring a decision of individual school leavers of choosing or applying a program based on own desire,interest and qualification or By-Chance which is the method of offering the school leavers on the program that they are not applying but their qualification suit the program offered.Although the main intention of both modes is to increase the number graduate into the hospitality industry however those By-Chance students in particular might create an issue with regard to their future career commitment toward employment in hotel industry.This study is therefore aims to compare the hotel career commitment between By-Choice and By-Chance hospitality undergraduate students and investigate the relationship between hallmark and work value in hotel industry and the graduate’s commitment towards hotel career.Using the quantitative approach the hospitality undergraduate students who are currently undertaking hospitality programs at three Universiti Teknologi Mara campuses (Puncak Alam,Penang and Dungun) were surveyed.Through a series of analyses like inferential statistic (Independent sample t-test and standard multiple regressions),some useful insights on the issue investigated were obtained.Result revealed that the hallmarks of the hotel industry either nature of hotel career,pay and benefits,chances of promotion,co-workers,physical working condition and work value do not clearly influenced the hospitality undergraduate students career commitment.The most remarkable findings of this is that,if not all,the declining sentiment or reducing intentions to pursue such career among the UiTM hospitality undergraduate students are apparent regardless whether they were initially choosing the course (By-Choice ) or being offered with the course (By-Chance).This is evidence when there is no single difference between both By-Choice and By-Chance either on the hallmarks of the hotel industry and commitment toward career.These weakened employment intentions are formed during the educational programme and are probably at least partially a result of the maturation process and experience after undergone the practical training is giving varying consequences and implications for hospitality institutions,industry and the government. 2015 UMK Etheses NonPeerReviewed Nurashikin A Ridzuan (2015) By choice and by chance: assessing undergraduates hotel career commitment. Masters thesis, Universiti Teknologi Mara.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
topic HF Commerce
spellingShingle HF Commerce
Nurashikin A Ridzuan
By choice and by chance: assessing undergraduates hotel career commitment.
description Undeniably,the significant major expansion in tourism and hospitality industry can clearly be seen in Malaysia and this has turned the hotel industry into one of the most important sectors in the country.This is evident when this industry contributes as the third largest foreign exchange revenue with many new opening thus creates demand for employment especially among the graduates with higher hospitality qualifications.This phenomenon lead to the proliferation of the public and private hospitality institutions in Malaysia with various related courses offering and two to threefold of students’ intake.Some students in the public hospitality institutions in particular are enrolling either By-Choice which isreferring a decision of individual school leavers of choosing or applying a program based on own desire,interest and qualification or By-Chance which is the method of offering the school leavers on the program that they are not applying but their qualification suit the program offered.Although the main intention of both modes is to increase the number graduate into the hospitality industry however those By-Chance students in particular might create an issue with regard to their future career commitment toward employment in hotel industry.This study is therefore aims to compare the hotel career commitment between By-Choice and By-Chance hospitality undergraduate students and investigate the relationship between hallmark and work value in hotel industry and the graduate’s commitment towards hotel career.Using the quantitative approach the hospitality undergraduate students who are currently undertaking hospitality programs at three Universiti Teknologi Mara campuses (Puncak Alam,Penang and Dungun) were surveyed.Through a series of analyses like inferential statistic (Independent sample t-test and standard multiple regressions),some useful insights on the issue investigated were obtained.Result revealed that the hallmarks of the hotel industry either nature of hotel career,pay and benefits,chances of promotion,co-workers,physical working condition and work value do not clearly influenced the hospitality undergraduate students career commitment.The most remarkable findings of this is that,if not all,the declining sentiment or reducing intentions to pursue such career among the UiTM hospitality undergraduate students are apparent regardless whether they were initially choosing the course (By-Choice ) or being offered with the course (By-Chance).This is evidence when there is no single difference between both By-Choice and By-Chance either on the hallmarks of the hotel industry and commitment toward career.These weakened employment intentions are formed during the educational programme and are probably at least partially a result of the maturation process and experience after undergone the practical training is giving varying consequences and implications for hospitality institutions,industry and the government.
format UMK Etheses
author Nurashikin A Ridzuan
author_facet Nurashikin A Ridzuan
author_sort Nurashikin A Ridzuan
title By choice and by chance: assessing undergraduates hotel career commitment.
title_short By choice and by chance: assessing undergraduates hotel career commitment.
title_full By choice and by chance: assessing undergraduates hotel career commitment.
title_fullStr By choice and by chance: assessing undergraduates hotel career commitment.
title_full_unstemmed By choice and by chance: assessing undergraduates hotel career commitment.
title_sort by choice and by chance: assessing undergraduates hotel career commitment.
publishDate 2015
url http://discol.umk.edu.my/id/eprint/8704/
_version_ 1763304013663567872
score 13.211869

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