Marketing to the bottom of pramid - consumer behavior at Flea Market
This is a conceptual paper about consumer behavior at flea market. Combination of factors such as low prices, deals and bargains, unique places and one stop center for community interactions are the significant implications to the customers of flea market. The bottom of the pyramid customers will f...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Faculty of Entrepreneurship and Business,UMK
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/8572/1/Conference%20Paper%2027%20%20ISEB%202015.pdf http://discol.umk.edu.my/id/eprint/8572/ |
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| Summary: | This is a conceptual paper about consumer behavior at flea market. Combination of factors such as low prices, deals and bargains, unique places and one stop center for community interactions are the significant implications to the customers of flea market. The bottom of the pyramid customers will find that the flea markets are always affordable, easy to access and available. Nowadays, the sellers at flea market can use the internet as a powerful source of information and one of the sales channel to promote their stuff. |
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