4A'S marketing strategy and bottom of pyramid populations : the case of Gua Musang, Kelantan
This is a conceptual paper to observe the alternative marketing strategy on the bottom of pyramid (BOP) population particularly at Gua Musang, Kelantan. In general, marketing strategy is associated with 4P’s; product, place, price and promotion. These elements are vital in almost any b...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Faculty of Entrepreneurship and Business,UMK
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/8569/1/Conference%20Paper%2024%20%20ISEB%202015.pdf http://discol.umk.edu.my/id/eprint/8569/ |
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