A short review on the trend of mobile commerce continuance intention studies and its underlying model
The purpose of this article is to provide a general overview on mobile commerce research with a focus on mobile commerce continuance usage intention studies. It highlights the phenomenon of mobile commerce industry as well as the conceptual definition of mobile commerce itself. It is then followed b...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Malaysia Kelantan
2013
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| Online Access: | http://discol.umk.edu.my/id/eprint/8542/1/Paper%20Conference%201.pdf http://discol.umk.edu.my/id/eprint/8542/ |
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