The effect of personality congruence in internal party election in Malaysia: a conceptual framework for political marketing
This article aims to explore the efficacy of cognitive approach, to identify the ways of how marketers understand consumer purchase decision and to propose a conceptual framework for the development of voting behaviour from political marketing perspectives in Malaysia. Using self-image congruency th...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
International Business Information Management Association
2013
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| Online Access: | http://discol.umk.edu.my/id/eprint/8529/1/paper%20100.pdf http://discol.umk.edu.my/id/eprint/8529/ |
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