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The effects of distribution channel innovation and efficiency on Indonesia small and medium enterprise's performance

It has been debated at length that SMEs are crucial for generating employment, reducing poverty, adding value and contributing to Gross Domestic Product. As businesses are more exposed to the globalised world, promotion strategy, without proper innovation in distribution channel, is insufficient for...

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Main Authors: Mohd Rosli Mohamad, Ferri Kuswantoro, Radiah Abdul Kader
Format: Book Section
Language:English
Published: Global Research Agency : Selangor, Malaysia 2012
Online Access:http://discol.umk.edu.my/id/eprint/8510/1/Paper%203.pdf
http://discol.umk.edu.my/id/eprint/8510/
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spelling my.umk.eprints.85102022-05-23T14:54:17Z http://discol.umk.edu.my/id/eprint/8510/ The effects of distribution channel innovation and efficiency on Indonesia small and medium enterprise's performance Mohd Rosli Mohamad Ferri Kuswantoro Radiah Abdul Kader It has been debated at length that SMEs are crucial for generating employment, reducing poverty, adding value and contributing to Gross Domestic Product. As businesses are more exposed to the globalised world, promotion strategy, without proper innovation in distribution channel, is insufficient for SMEs to enhance their performance.Unfortunately, studies on the relationship between distribution channel innovation and firm performance,especially among export-oriented SMEs are hardly found. As such, this study attempts to examine how distribution channel innovation affects Indonesian SMEs. Using the regression analysis on 126 samples collected from agricultural-based, export-oriented SMEs in the Special Province of Yogyakarta and the surrounding areas, this study found that innovation in distribution channel was positively associated with distribution channel efficiency, which in turn positively enhanced the SME performance. This finding indicates that innovation in distribution channel should improve the efficiency of distribution channel without which firm performance would not be enhanced. This could be a great challenge for SMEs to manage their innovation in distribution channel activities. Global Research Agency : Selangor, Malaysia 2012-03 Book Section NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/8510/1/Paper%203.pdf Mohd Rosli Mohamad and Ferri Kuswantoro and Radiah Abdul Kader (2012) The effects of distribution channel innovation and efficiency on Indonesia small and medium enterprise's performance. In: 3rd International Conference on Business and Economic Research (3rd ICBER 2012) Proceeding. Global Research Agency : Selangor, Malaysia, pp. 531-545. ISBN 9789675705052
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description It has been debated at length that SMEs are crucial for generating employment, reducing poverty, adding value and contributing to Gross Domestic Product. As businesses are more exposed to the globalised world, promotion strategy, without proper innovation in distribution channel, is insufficient for SMEs to enhance their performance.Unfortunately, studies on the relationship between distribution channel innovation and firm performance,especially among export-oriented SMEs are hardly found. As such, this study attempts to examine how distribution channel innovation affects Indonesian SMEs. Using the regression analysis on 126 samples collected from agricultural-based, export-oriented SMEs in the Special Province of Yogyakarta and the surrounding areas, this study found that innovation in distribution channel was positively associated with distribution channel efficiency, which in turn positively enhanced the SME performance. This finding indicates that innovation in distribution channel should improve the efficiency of distribution channel without which firm performance would not be enhanced. This could be a great challenge for SMEs to manage their innovation in distribution channel activities.
format Book Section
author Mohd Rosli Mohamad
Ferri Kuswantoro
Radiah Abdul Kader
spellingShingle Mohd Rosli Mohamad
Ferri Kuswantoro
Radiah Abdul Kader
The effects of distribution channel innovation and efficiency on Indonesia small and medium enterprise's performance
author_facet Mohd Rosli Mohamad
Ferri Kuswantoro
Radiah Abdul Kader
author_sort Mohd Rosli Mohamad
title The effects of distribution channel innovation and efficiency on Indonesia small and medium enterprise's performance
title_short The effects of distribution channel innovation and efficiency on Indonesia small and medium enterprise's performance
title_full The effects of distribution channel innovation and efficiency on Indonesia small and medium enterprise's performance
title_fullStr The effects of distribution channel innovation and efficiency on Indonesia small and medium enterprise's performance
title_full_unstemmed The effects of distribution channel innovation and efficiency on Indonesia small and medium enterprise's performance
title_sort effects of distribution channel innovation and efficiency on indonesia small and medium enterprise's performance
publisher Global Research Agency : Selangor, Malaysia
publishDate 2012
url http://discol.umk.edu.my/id/eprint/8510/1/Paper%203.pdf
http://discol.umk.edu.my/id/eprint/8510/
_version_ 1763303994615136256
score 13.211869

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