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Competitive strategies and firm performance : a comparative study of Malaysian and Indonesian small and medium enterprises

Increased globalisation process since the conclusion of the Uruguay multilateral trade agreement in 1994 has bought about greater competition in the marketplace and renewed interest in competition theory and empirical work on firm performance. This gives rise to a huge number of theories, frameworks...

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Main Authors: Mohd Rosli Mohamad, Ferri Kuswantoro, Ahmad Raflis Che Omar
Format: Book Section
Language:English
Published: Global Research Agency : Selangor, Malaysia 2012
Online Access:http://discol.umk.edu.my/id/eprint/8508/1/Paper%201.pdf
http://discol.umk.edu.my/id/eprint/8508/
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spelling my.umk.eprints.85082022-05-23T10:36:00Z http://discol.umk.edu.my/id/eprint/8508/ Competitive strategies and firm performance : a comparative study of Malaysian and Indonesian small and medium enterprises Mohd Rosli Mohamad Ferri Kuswantoro Ahmad Raflis Che Omar Increased globalisation process since the conclusion of the Uruguay multilateral trade agreement in 1994 has bought about greater competition in the marketplace and renewed interest in competition theory and empirical work on firm performance. This gives rise to a huge number of theories, frameworks and empirical studies just to describe the relationship between some potential explanatory variables and firm performance. Traditionally, small and medium enterprises (SMEs) confine their activities to the region of their presence, and the fact that most of them remain in their national boundaries. Thus, a majority of the actors in less developed countries give little emphasis on some core competitive strategies in order to survive in such a globalised world. Despite this case, SMEs of different countries may give different emphases on competitive strategies and as a result of this they may perform differently. Due to the hardly found empirical studies of the past, this study compares competitive strategies and performance of Malaysian and Indonesian SMEs. A selfadministered questionnaire was used to collect data from 386 SMEs in Malaysia and Indonesia. Using an independent-samples t-test, this study found that competitive strategies and firm performance were significantly different between Malaysian and Indonesian SMEs. Mean scores show that the Malaysian SMEs gave more emphasis on firm management and human resource management; whilst the Indonesian SMEs emphasized more on marketing and global orientation. The outward-oriented emphasis of the latter on competitive strategies enabled them to outperform the Malaysian SMEs in nearly all organizational and market performance indicators. The findings in this study prove that firm and human resource managements may be important, but the emphasis on these two competitive strategies is inadequate to enhance performance in the increasingly globalised world. Global Research Agency : Selangor, Malaysia 2012-03 Book Section NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/8508/1/Paper%201.pdf Mohd Rosli Mohamad and Ferri Kuswantoro and Ahmad Raflis Che Omar (2012) Competitive strategies and firm performance : a comparative study of Malaysian and Indonesian small and medium enterprises. In: 3rd International Conference on Business and Economic Research (3rd ICBER 2012) Proceeding. Global Research Agency : Selangor, Malaysia, pp. 460-474. ISBN 9789675705052
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Increased globalisation process since the conclusion of the Uruguay multilateral trade agreement in 1994 has bought about greater competition in the marketplace and renewed interest in competition theory and empirical work on firm performance. This gives rise to a huge number of theories, frameworks and empirical studies just to describe the relationship between some potential explanatory variables and firm performance. Traditionally, small and medium enterprises (SMEs) confine their activities to the region of their presence, and the fact that most of them remain in their national boundaries. Thus, a majority of the actors in less developed countries give little emphasis on some core competitive strategies in order to survive in such a globalised world. Despite this case, SMEs of different countries may give different emphases on competitive strategies and as a result of this they may perform differently. Due to the hardly found empirical studies of the past, this study compares competitive strategies and performance of Malaysian and Indonesian SMEs. A selfadministered questionnaire was used to collect data from 386 SMEs in Malaysia and Indonesia. Using an independent-samples t-test, this study found that competitive strategies and firm performance were significantly different between Malaysian and Indonesian SMEs. Mean scores show that the Malaysian SMEs gave more emphasis on firm management and human resource management; whilst the Indonesian SMEs emphasized more on marketing and global orientation. The outward-oriented emphasis of the latter on competitive strategies enabled them to outperform the Malaysian SMEs in nearly all organizational and market performance indicators. The findings in this study prove that firm and human resource managements may be important, but the emphasis on these two competitive strategies is inadequate to enhance performance in the increasingly globalised world.
format Book Section
author Mohd Rosli Mohamad
Ferri Kuswantoro
Ahmad Raflis Che Omar
spellingShingle Mohd Rosli Mohamad
Ferri Kuswantoro
Ahmad Raflis Che Omar
Competitive strategies and firm performance : a comparative study of Malaysian and Indonesian small and medium enterprises
author_facet Mohd Rosli Mohamad
Ferri Kuswantoro
Ahmad Raflis Che Omar
author_sort Mohd Rosli Mohamad
title Competitive strategies and firm performance : a comparative study of Malaysian and Indonesian small and medium enterprises
title_short Competitive strategies and firm performance : a comparative study of Malaysian and Indonesian small and medium enterprises
title_full Competitive strategies and firm performance : a comparative study of Malaysian and Indonesian small and medium enterprises
title_fullStr Competitive strategies and firm performance : a comparative study of Malaysian and Indonesian small and medium enterprises
title_full_unstemmed Competitive strategies and firm performance : a comparative study of Malaysian and Indonesian small and medium enterprises
title_sort competitive strategies and firm performance : a comparative study of malaysian and indonesian small and medium enterprises
publisher Global Research Agency : Selangor, Malaysia
publishDate 2012
url http://discol.umk.edu.my/id/eprint/8508/1/Paper%201.pdf
http://discol.umk.edu.my/id/eprint/8508/
_version_ 1763303994306854912
score 13.211869

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