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Modelling continuance intention in mobile commerce usage activities: An early insight

This article, which is based on a preliminary study, aims to examine Malaysian consumers’ continuance intention in mobile commerce usage activities by extending the Expectation-Confirmation Model (ECM). Data was gathered from 45 consumers who had prior experience using mobile commerce and analyzed u...

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Main Authors: Azyanee Luqman, Razli Che Razak, Mohammad Ismail, Mohd Afifie Mohd Alwi
Format: Non-Indexed Article
Published: TextRoad Publication 2016
Online Access:http://discol.umk.edu.my/id/eprint/8455/
http://www.textroad.com/Applied%20Environmental%20and%20Biological%20Sciences.html
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spelling my.umk.eprints.84552022-05-23T10:27:35Z http://discol.umk.edu.my/id/eprint/8455/ Modelling continuance intention in mobile commerce usage activities: An early insight Azyanee Luqman Razli Che Razak Mohammad Ismail Mohd Afifie Mohd Alwi This article, which is based on a preliminary study, aims to examine Malaysian consumers’ continuance intention in mobile commerce usage activities by extending the Expectation-Confirmation Model (ECM). Data was gathered from 45 consumers who had prior experience using mobile commerce and analyzed using Partial Least Squares structural equation modelling (PLS-SEM) technique. Findings revealed that only satisfaction was found to be significantly related to continuance intention, explaining 68.6% of the variance. Surprisingly, perceived usefulness and personal innovativeness were found to have no significant relationships with continuance intention. Finally, limitation and suggestions for future research are also elaborated. TextRoad Publication 2016 Non-Indexed Article NonPeerReviewed Azyanee Luqman and Razli Che Razak and Mohammad Ismail and Mohd Afifie Mohd Alwi (2016) Modelling continuance intention in mobile commerce usage activities: An early insight. Journal of Applied Environmental and Biological Sciences, 6 (1S). pp. 36-47. ISSN 2090-4274 http://www.textroad.com/Applied%20Environmental%20and%20Biological%20Sciences.html
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description This article, which is based on a preliminary study, aims to examine Malaysian consumers’ continuance intention in mobile commerce usage activities by extending the Expectation-Confirmation Model (ECM). Data was gathered from 45 consumers who had prior experience using mobile commerce and analyzed using Partial Least Squares structural equation modelling (PLS-SEM) technique. Findings revealed that only satisfaction was found to be significantly related to continuance intention, explaining 68.6% of the variance. Surprisingly, perceived usefulness and personal innovativeness were found to have no significant relationships with continuance intention. Finally, limitation and suggestions for future research are also elaborated.
format Non-Indexed Article
author Azyanee Luqman
Razli Che Razak
Mohammad Ismail
Mohd Afifie Mohd Alwi
spellingShingle Azyanee Luqman
Razli Che Razak
Mohammad Ismail
Mohd Afifie Mohd Alwi
Modelling continuance intention in mobile commerce usage activities: An early insight
author_facet Azyanee Luqman
Razli Che Razak
Mohammad Ismail
Mohd Afifie Mohd Alwi
author_sort Azyanee Luqman
title Modelling continuance intention in mobile commerce usage activities: An early insight
title_short Modelling continuance intention in mobile commerce usage activities: An early insight
title_full Modelling continuance intention in mobile commerce usage activities: An early insight
title_fullStr Modelling continuance intention in mobile commerce usage activities: An early insight
title_full_unstemmed Modelling continuance intention in mobile commerce usage activities: An early insight
title_sort modelling continuance intention in mobile commerce usage activities: an early insight
publisher TextRoad Publication
publishDate 2016
url http://discol.umk.edu.my/id/eprint/8455/
http://www.textroad.com/Applied%20Environmental%20and%20Biological%20Sciences.html
_version_ 1763303986602967040
score 13.211869

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