Factors contributing to the acceptance of social media as a platform among student entrepreneurs: A review
Social media has become a major development in e-commerce and a platform for student entrepreneurs, not only to sell goods and services but also to interact and connect with customers. The purpose of this paper is to identify the factors contributing to the acceptance of social media as a platform a...
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Mediterranean Center of Social and Educational Research
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/8441/ http://www.mcser.org/journal/index.php/mjss/article/view/8816 |
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my.umk.eprints.84412022-05-23T10:27:31Z http://discol.umk.edu.my/id/eprint/8441/ Factors contributing to the acceptance of social media as a platform among student entrepreneurs: A review Noorlisa Maria A. Hamid Shokery Noorshella Che Nawi Noorul Azwin Md Nasir Abdullah Al Mamun Social media has become a major development in e-commerce and a platform for student entrepreneurs, not only to sell goods and services but also to interact and connect with customers. The purpose of this paper is to identify the factors contributing to the acceptance of social media as a platform among student entrepreneurs in Malaysia. Earlier studies on social media have mostly focused on how students use social media for academic purposes. However, limited research has been done on how students or young entrepreneurs use social media as a platform to operate their business. A modified ‘Unified Theory of Acceptance and Use of Technology’ (UTAUT) is used as the theoretical framework to examine the level of acceptance of social media as a platform among student entrepreneurs. The key factors that contribute to the acceptance of social media as a business platform are performance expectancy, effort expectancy, social influence, facilitating condition, and perceived enjoyment. Mediterranean Center of Social and Educational Research 2016-03 Non-Indexed Article NonPeerReviewed Noorlisa Maria A. Hamid Shokery and Noorshella Che Nawi and Noorul Azwin Md Nasir and Abdullah Al Mamun (2016) Factors contributing to the acceptance of social media as a platform among student entrepreneurs: A review. Mediterranean Journal of Social Sciences, 7 (2). pp. 42-51. ISSN 2039-9340 http://www.mcser.org/journal/index.php/mjss/article/view/8816 |
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Perpustakaan Universiti Malaysia Kelantan |
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| description |
Social media has become a major development in e-commerce and a platform for student entrepreneurs, not only to sell goods
and services but also to interact and connect with customers. The purpose of this paper is to identify the factors contributing to
the acceptance of social media as a platform among student entrepreneurs in Malaysia. Earlier studies on social media have
mostly focused on how students use social media for academic purposes. However, limited research has been done on how
students or young entrepreneurs use social media as a platform to operate their business. A modified ‘Unified Theory of
Acceptance and Use of Technology’ (UTAUT) is used as the theoretical framework to examine the level of acceptance of social
media as a platform among student entrepreneurs. The key factors that contribute to the acceptance of social media as a
business platform are performance expectancy, effort expectancy, social influence, facilitating condition, and perceived
enjoyment. |
| format |
Non-Indexed Article |
| author |
Noorlisa Maria A. Hamid Shokery Noorshella Che Nawi Noorul Azwin Md Nasir Abdullah Al Mamun |
| spellingShingle |
Noorlisa Maria A. Hamid Shokery Noorshella Che Nawi Noorul Azwin Md Nasir Abdullah Al Mamun Factors contributing to the acceptance of social media as a platform among student entrepreneurs: A review |
| author_facet |
Noorlisa Maria A. Hamid Shokery Noorshella Che Nawi Noorul Azwin Md Nasir Abdullah Al Mamun |
| author_sort |
Noorlisa Maria A. Hamid Shokery |
| title |
Factors contributing to the acceptance of
social media as a platform among student entrepreneurs: A review |
| title_short |
Factors contributing to the acceptance of
social media as a platform among student entrepreneurs: A review |
| title_full |
Factors contributing to the acceptance of
social media as a platform among student entrepreneurs: A review |
| title_fullStr |
Factors contributing to the acceptance of
social media as a platform among student entrepreneurs: A review |
| title_full_unstemmed |
Factors contributing to the acceptance of
social media as a platform among student entrepreneurs: A review |
| title_sort |
factors contributing to the acceptance of
social media as a platform among student entrepreneurs: a review |
| publisher |
Mediterranean Center of Social and Educational Research |
| publishDate |
2016 |
| url |
http://discol.umk.edu.my/id/eprint/8441/ http://www.mcser.org/journal/index.php/mjss/article/view/8816 |
| _version_ |
1763303984620109824 |
| score |
13.211869 |