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The influence of individual characteristics in predicting mobile commerce usage activities’ continuance intention

There are relatively few prior post-adoption studies that delineate the influence of individual characteristics on mobile commerce usage activities. Due to that, this article aims to examine the continuance intention of mobile commerce usage activities among Malaysian consumers by enhancing the orig...

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Main Authors: Azyanee Luqman, Razli Che Razak, Mohammad Ismail, Mohd Afifie Mohd Alwi
Format: Non-Indexed Article
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/8321/
http://fkp.umk.edu.my/JEB/download/8-v4i2.005.pdf
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spelling my.umk.eprints.83212022-05-23T10:26:50Z http://discol.umk.edu.my/id/eprint/8321/ The influence of individual characteristics in predicting mobile commerce usage activities’ continuance intention Azyanee Luqman Razli Che Razak Mohammad Ismail Mohd Afifie Mohd Alwi There are relatively few prior post-adoption studies that delineate the influence of individual characteristics on mobile commerce usage activities. Due to that, this article aims to examine the continuance intention of mobile commerce usage activities among Malaysian consumers by enhancing the original Expectation-Confirmation Model (ECM) framework. Apart from maintaining the perceived usefulness construct, the research framework was extended by incorporating individual characteristics construct, which comprise three factors, namely personal innovativeness, expertise, and self-efficacy. Data was collected from 632 consumers and analyzed using the Partial Least Squares structural equation modelling technique. Findings revealed that the individual characteristics construct is secondary to satisfaction and a better predictor compared to perceived usefulness in explaining 33.3% of the variance in continuance intention. Among the three individual characteristics’ factors, self-efficacy denotes the highest beta value strengths, followed by expertise, and personal innovativeness. Therefore, mobile commerce application developers should focus on designing applications that would satisfy the consumers’ expectations as well as take consumers’ individual characteristics into consideration owing to the fact that consumers’ differences change over time. Gaining a better understanding of consumers’ individual characteristics would be valuable and beneficial for the providers of mobile commerce in constructing effective marketing strategies to promote continued use among the consumers. 2016 Non-Indexed Article NonPeerReviewed Azyanee Luqman and Razli Che Razak and Mohammad Ismail and Mohd Afifie Mohd Alwi (2016) The influence of individual characteristics in predicting mobile commerce usage activities’ continuance intention. Journal of Entrepreneurship and Business, 4 (2). pp. 54-69. ISSN 2289-8298 http://fkp.umk.edu.my/JEB/download/8-v4i2.005.pdf
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description There are relatively few prior post-adoption studies that delineate the influence of individual characteristics on mobile commerce usage activities. Due to that, this article aims to examine the continuance intention of mobile commerce usage activities among Malaysian consumers by enhancing the original Expectation-Confirmation Model (ECM) framework. Apart from maintaining the perceived usefulness construct, the research framework was extended by incorporating individual characteristics construct, which comprise three factors, namely personal innovativeness, expertise, and self-efficacy. Data was collected from 632 consumers and analyzed using the Partial Least Squares structural equation modelling technique. Findings revealed that the individual characteristics construct is secondary to satisfaction and a better predictor compared to perceived usefulness in explaining 33.3% of the variance in continuance intention. Among the three individual characteristics’ factors, self-efficacy denotes the highest beta value strengths, followed by expertise, and personal innovativeness. Therefore, mobile commerce application developers should focus on designing applications that would satisfy the consumers’ expectations as well as take consumers’ individual characteristics into consideration owing to the fact that consumers’ differences change over time. Gaining a better understanding of consumers’ individual characteristics would be valuable and beneficial for the providers of mobile commerce in constructing effective marketing strategies to promote continued use among the consumers.
format Non-Indexed Article
author Azyanee Luqman
Razli Che Razak
Mohammad Ismail
Mohd Afifie Mohd Alwi
spellingShingle Azyanee Luqman
Razli Che Razak
Mohammad Ismail
Mohd Afifie Mohd Alwi
The influence of individual characteristics in predicting mobile commerce usage activities’ continuance intention
author_facet Azyanee Luqman
Razli Che Razak
Mohammad Ismail
Mohd Afifie Mohd Alwi
author_sort Azyanee Luqman
title The influence of individual characteristics in predicting mobile commerce usage activities’ continuance intention
title_short The influence of individual characteristics in predicting mobile commerce usage activities’ continuance intention
title_full The influence of individual characteristics in predicting mobile commerce usage activities’ continuance intention
title_fullStr The influence of individual characteristics in predicting mobile commerce usage activities’ continuance intention
title_full_unstemmed The influence of individual characteristics in predicting mobile commerce usage activities’ continuance intention
title_sort influence of individual characteristics in predicting mobile commerce usage activities’ continuance intention
publishDate 2016
url http://discol.umk.edu.my/id/eprint/8321/
http://fkp.umk.edu.my/JEB/download/8-v4i2.005.pdf
_version_ 1763303967404589056
score 13.211869

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