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Is love enough for business to grow : A case study of Lizza Creations

A case study is conducted on Lizza Creations, a local batik label in Kelantan to identify the factors affecting its ability to achieve persistent growth. Not exempted from extensive challenges in the industry, an argument has arisen on whether striving on love and passion is enough in assuring busin...

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Bibliographic Details
Main Author: Hanis Alyani Hisham
Format: MBA/DBA Final Project Report
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/83/
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id my.umk.eprints.83
record_format eprints
spelling my.umk.eprints.832022-08-04T03:24:35Z http://discol.umk.edu.my/id/eprint/83/ Is love enough for business to grow : A case study of Lizza Creations Hanis Alyani Hisham A case study is conducted on Lizza Creations, a local batik label in Kelantan to identify the factors affecting its ability to achieve persistent growth. Not exempted from extensive challenges in the industry, an argument has arisen on whether striving on love and passion is enough in assuring business growth and survival. Relying on passion and love is found to be insufficient in achieving business growth as it requires combination of three components namely the entrepreneur, the firm and strategy. 2015 MBA/DBA Final Project Report NonPeerReviewed Hanis Alyani Hisham (2015) Is love enough for business to grow : A case study of Lizza Creations. Masters thesis, Universiti Malaysia Kelantan.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description A case study is conducted on Lizza Creations, a local batik label in Kelantan to identify the factors affecting its ability to achieve persistent growth. Not exempted from extensive challenges in the industry, an argument has arisen on whether striving on love and passion is enough in assuring business growth and survival. Relying on passion and love is found to be insufficient in achieving business growth as it requires combination of three components namely the entrepreneur, the firm and strategy.
format MBA/DBA Final Project Report
author Hanis Alyani Hisham
spellingShingle Hanis Alyani Hisham
Is love enough for business to grow : A case study of Lizza Creations
author_facet Hanis Alyani Hisham
author_sort Hanis Alyani Hisham
title Is love enough for business to grow : A case study of Lizza Creations
title_short Is love enough for business to grow : A case study of Lizza Creations
title_full Is love enough for business to grow : A case study of Lizza Creations
title_fullStr Is love enough for business to grow : A case study of Lizza Creations
title_full_unstemmed Is love enough for business to grow : A case study of Lizza Creations
title_sort is love enough for business to grow : a case study of lizza creations
publishDate 2015
url http://discol.umk.edu.my/id/eprint/83/
_version_ 1763302811192262656
score 13.211869

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