The effectiveness of green product positioning and marketing strategies towards purchase intention in Malaysia
This study aims to investigate the effect of green positioning strategies towards product attitudes and customer's intentions to purchase. Data was collected from 500 customers of Giant and Econ save supermarket by distributing the questionnaires. Results of this study show that emotional benef...
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| Main Authors: | , , |
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| Format: | Non-Indexed Article |
| Published: |
Inderscience Enterprise
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/8288/ http://www.inderscienceonline.com/doi/pdf/10.1504/IJIL.2015.069634 |
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