Influence of customer values and self-image congruity on customer behavior based CRM performance
The purpose of this study is to investigate the influence of the key dimensions of customer value (functional value, emotional value, social value, and perceived sacrifice) and self-image congruity on customer-behavior based CRM performance. The study also attempts to investigate on the effect of ke...
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| Main Authors: | , , |
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| Format: | Non-Indexed Article |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/8095/ http://connection.ebscohost.com/c/articles/110307000/influence-customer-values-self-image-congruity-customer-behavior-based-crm-performance |
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