The role of green marketing towards purchase intention among Malaysian customers
This study investigates the relationship between green marketing strategies and customer purchase intention towards green products. The objective of the study is to examine the effectiveness of perceived green marketing in customers’ purchase intention in Malaysia. The finding has been supported by...
Saved in:
| Main Authors: | , , |
|---|---|
| 格式: | Non-Indexed Article |
| 出版: |
2014
|
| 在线阅读: | http://discol.umk.edu.my/id/eprint/8012/ http://fkp.umk.edu.my/journal/download/1-v2.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|