Integrating Malay tangible cultural heritage into furniture design: an approach to enhance product through emotional and spiritual contents.

Product demand has been transformed from quantitative consumption to perceptual consumption along with the arrival of an era that revolves around concept development. Therefore, functionality of a product now lies between two entities; technical and emotional function. Technical function is how prod...

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Main Authors: Ab. Aziz Shuaib, Olalere, Folasayo Enoch
Format: Non-Indexed Article
Published: 2013
Online Access:http://discol.umk.edu.my/id/eprint/7889/
http://www.tojsat.net/index.php?journal=tojsat&page=article&op=view&path[]=132&path[]=145
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id my.umk.eprints.7889
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spelling my.umk.eprints.78892022-08-15T04:56:55Z http://discol.umk.edu.my/id/eprint/7889/ Integrating Malay tangible cultural heritage into furniture design: an approach to enhance product through emotional and spiritual contents. Ab. Aziz Shuaib Olalere, Folasayo Enoch Product demand has been transformed from quantitative consumption to perceptual consumption along with the arrival of an era that revolves around concept development. Therefore, functionality of a product now lies between two entities; technical and emotional function. Technical function is how product works, while emotional function is how product makes user feels. Choosing a product is now largely an emotional process; hence, engaging emotion as a partner to technology will deliver the next market place products that will captivate customers. However, it’s only when the formal attributes (colour, shape, form, etc.) of an object come together to act as a medium for an emotion does an object become expressive. The tangible heritage of Malay is not only known for uniqueness, but also the realistic traditional concept of art in Malay. It is a reflection of the splendour and beauty of aesthetical elements or ornamentations adorning them that carry deeper philosophical and sacred meanings. Thus, integrating elements of Malay tangible cultural heritage into contemporary home furniture is seen as an approach towards creating products that has emotional and spiritual contents coupled with aesthetic appeal. Therefore, this paper seeks the knowledge regarding the global trend in home furniture design, the Malay cultural heritage and also practically illustrates by example how the elements of Malay tangible heritage can be integrated into contemporary home furniture. 2013 Non-Indexed Article NonPeerReviewed Ab. Aziz Shuaib and Olalere, Folasayo Enoch (2013) Integrating Malay tangible cultural heritage into furniture design: an approach to enhance product through emotional and spiritual contents. The Online Journal of Science and Technology, 3 (4). pp. 77-85. ISSN 2146-7390 http://www.tojsat.net/index.php?journal=tojsat&page=article&op=view&path[]=132&path[]=145
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Product demand has been transformed from quantitative consumption to perceptual consumption along with the arrival of an era that revolves around concept development. Therefore, functionality of a product now lies between two entities; technical and emotional function. Technical function is how product works, while emotional function is how product makes user feels. Choosing a product is now largely an emotional process; hence, engaging emotion as a partner to technology will deliver the next market place products that will captivate customers. However, it’s only when the formal attributes (colour, shape, form, etc.) of an object come together to act as a medium for an emotion does an object become expressive. The tangible heritage of Malay is not only known for uniqueness, but also the realistic traditional concept of art in Malay. It is a reflection of the splendour and beauty of aesthetical elements or ornamentations adorning them that carry deeper philosophical and sacred meanings. Thus, integrating elements of Malay tangible cultural heritage into contemporary home furniture is seen as an approach towards creating products that has emotional and spiritual contents coupled with aesthetic appeal. Therefore, this paper seeks the knowledge regarding the global trend in home furniture design, the Malay cultural heritage and also practically illustrates by example how the elements of Malay tangible heritage can be integrated into contemporary home furniture.
format Non-Indexed Article
author Ab. Aziz Shuaib
Olalere, Folasayo Enoch
spellingShingle Ab. Aziz Shuaib
Olalere, Folasayo Enoch
Integrating Malay tangible cultural heritage into furniture design: an approach to enhance product through emotional and spiritual contents.
author_facet Ab. Aziz Shuaib
Olalere, Folasayo Enoch
author_sort Ab. Aziz Shuaib
title Integrating Malay tangible cultural heritage into furniture design: an approach to enhance product through emotional and spiritual contents.
title_short Integrating Malay tangible cultural heritage into furniture design: an approach to enhance product through emotional and spiritual contents.
title_full Integrating Malay tangible cultural heritage into furniture design: an approach to enhance product through emotional and spiritual contents.
title_fullStr Integrating Malay tangible cultural heritage into furniture design: an approach to enhance product through emotional and spiritual contents.
title_full_unstemmed Integrating Malay tangible cultural heritage into furniture design: an approach to enhance product through emotional and spiritual contents.
title_sort integrating malay tangible cultural heritage into furniture design: an approach to enhance product through emotional and spiritual contents.
publishDate 2013
url http://discol.umk.edu.my/id/eprint/7889/
http://www.tojsat.net/index.php?journal=tojsat&page=article&op=view&path[]=132&path[]=145
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score 13.211869