Customer's awareness, perception and future prospects of green products in Pahang, Malaysia
Consumers are increasingly better informed and more aware of the environmental impact of products, and may demand businesses improve their environmental performances. Their pressure has often been cited in the literature as one of the important factors contributing to business environmental commitme...
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| Main Authors: | , |
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| Format: | Non-Indexed Article |
| Published: |
2011
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| Online Access: | http://discol.umk.edu.my/id/eprint/7745/ http://joc.hcc.edu.pk/articlepdf/joc_3_2_01_10.pdf |
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