Sustainability of a beach resort: a case study
In Malaysian Eleventh Plan 2016-2020, tourism is one of the service sectors given priority by the government. It is claimed that the in-crease in tourist arrivals help to support the deficit reduction in service sector by contributing to the growth of the nation. Furthermore, the quick growth of tou...
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Science Publishing Corporation
2018
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my.umk.eprints.73812022-05-23T15:37:45Z http://discol.umk.edu.my/id/eprint/7381/ Sustainability of a beach resort: a case study Mustapha, Mazlina Awang, Khairil Wahidin In Malaysian Eleventh Plan 2016-2020, tourism is one of the service sectors given priority by the government. It is claimed that the in-crease in tourist arrivals help to support the deficit reduction in service sector by contributing to the growth of the nation. Furthermore, the quick growth of tourism in Southeast Asia, as a result of amongst others attractive sandy beaches and nature, beach resorts have been on the receiving end of attention and focus by the tourists. However, prior studies claimed that these resorts were not properly managed and further actions need to be taken to ensure its sustainability. Thus, this case study aims to examine performance management of a beach resort in ensuring its sustainability. Specifically, this study explores the cost saving strategies adopted by this resort through its 25 years of operation. This resort is located on an island in Terengganu. The resort owner and employees were interviewed. The interview results appear to indicate that various strategies were implemented by the resort to manage their performance and ensure its sustainability in the business. Family members hold important positions in the resort to ensure the smooth running of the operation. Cost saving activi-ties and smart business arrangements were made with suppliers to reduce its outflows. Science Publishing Corporation 2018 Indexed Article NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/7381/1/document.pdf Mustapha, Mazlina and Awang, Khairil Wahidin (2018) Sustainability of a beach resort: a case study. International Journal of Engineering & Technology, 7 (2.29). pp. 210-214. ISSN 2227524X https://www.sciencepubco.com/index.php/ijet/article/view/13319 |
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Perpustakaan Universiti Malaysia Kelantan |
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Malaysia |
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Universiti Malaysia Kelantan |
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| description |
In Malaysian Eleventh Plan 2016-2020, tourism is one of the service sectors given priority by the government. It is claimed that the in-crease in tourist arrivals help to support the deficit reduction in service sector by contributing to the growth of the nation. Furthermore, the quick growth of tourism in Southeast Asia, as a result of amongst others attractive sandy beaches and nature, beach resorts have been on the receiving end of attention and focus by the tourists. However, prior studies claimed that these resorts were not properly managed and further actions need to be taken to ensure its sustainability. Thus, this case study aims to examine performance management of a beach resort in ensuring its sustainability. Specifically, this study explores the cost saving strategies adopted by this resort through its 25 years of operation. This resort is located on an island in Terengganu. The resort owner and employees were interviewed. The interview results appear to indicate that various strategies were implemented by the resort to manage their performance and ensure its sustainability in the business. Family members hold important positions in the resort to ensure the smooth running of the operation. Cost saving activi-ties and smart business arrangements were made with suppliers to reduce its outflows. |
| format |
Indexed Article |
| author |
Mustapha, Mazlina Awang, Khairil Wahidin |
| spellingShingle |
Mustapha, Mazlina Awang, Khairil Wahidin Sustainability of a beach resort: a case study |
| author_facet |
Mustapha, Mazlina Awang, Khairil Wahidin |
| author_sort |
Mustapha, Mazlina |
| title |
Sustainability of a beach resort: a case study |
| title_short |
Sustainability of a beach resort: a case study |
| title_full |
Sustainability of a beach resort: a case study |
| title_fullStr |
Sustainability of a beach resort: a case study |
| title_full_unstemmed |
Sustainability of a beach resort: a case study |
| title_sort |
sustainability of a beach resort: a case study |
| publisher |
Science Publishing Corporation |
| publishDate |
2018 |
| url |
http://discol.umk.edu.my/id/eprint/7381/1/document.pdf http://discol.umk.edu.my/id/eprint/7381/ https://www.sciencepubco.com/index.php/ijet/article/view/13319 |
| _version_ |
1763303833423839232 |
| score |
13.211869 |