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Factor influences children in family travel decision in East Coast, Malaysia

Past studies have shown the influence children have on general product purchase decisions but little is known about children influence on family travel decision. This research sets out to determine the influential factors children have regarding family travel decision to better identify children...

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Main Authors: Wong Sze Yann, Siti Hajar Ahmad, Mohd Asyraf bin Mohd Noor, Siti Aisyah Muhamad Yusuff
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/7268/
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spelling my.umk.eprints.72682022-05-23T08:53:34Z http://discol.umk.edu.my/id/eprint/7268/ Factor influences children in family travel decision in East Coast, Malaysia Wong Sze Yann Siti Hajar Ahmad Mohd Asyraf bin Mohd Noor Siti Aisyah Muhamad Yusuff Past studies have shown the influence children have on general product purchase decisions but little is known about children influence on family travel decision. This research sets out to determine the influential factors children have regarding family travel decision to better identify children's role as influencers in the family. Whilst children are not the end decision makers regarding family travel purchases, they should be given recognition about the role they play during the entire process. This research will benefit sectors such as people in the tourism industry and families as well as future researchers. Questionnaires were used to collect data about children influences such as their age, income of parents and product category in family travel decision. The results of the research show children influences have positive relationships with family travel decision. In conclusion, children definitely influence family travel decision, and thus it is crucial to acknowledge children's role in family. Some recommendations for future research will also be presented. 2016 Undergraduate Final Project Report NonPeerReviewed Wong Sze Yann and Siti Hajar Ahmad and Mohd Asyraf bin Mohd Noor and Siti Aisyah Muhamad Yusuff (2016) Factor influences children in family travel decision in East Coast, Malaysia. Undergraduate Final Project Report thesis, Faculty of Hospitality, Tourism and Wellness. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Past studies have shown the influence children have on general product purchase decisions but little is known about children influence on family travel decision. This research sets out to determine the influential factors children have regarding family travel decision to better identify children's role as influencers in the family. Whilst children are not the end decision makers regarding family travel purchases, they should be given recognition about the role they play during the entire process. This research will benefit sectors such as people in the tourism industry and families as well as future researchers. Questionnaires were used to collect data about children influences such as their age, income of parents and product category in family travel decision. The results of the research show children influences have positive relationships with family travel decision. In conclusion, children definitely influence family travel decision, and thus it is crucial to acknowledge children's role in family. Some recommendations for future research will also be presented.
format Undergraduate Final Project Report
author Wong Sze Yann
Siti Hajar Ahmad
Mohd Asyraf bin Mohd Noor
Siti Aisyah Muhamad Yusuff
spellingShingle Wong Sze Yann
Siti Hajar Ahmad
Mohd Asyraf bin Mohd Noor
Siti Aisyah Muhamad Yusuff
Factor influences children in family travel decision in East Coast, Malaysia
author_facet Wong Sze Yann
Siti Hajar Ahmad
Mohd Asyraf bin Mohd Noor
Siti Aisyah Muhamad Yusuff
author_sort Wong Sze Yann
title Factor influences children in family travel decision in East Coast, Malaysia
title_short Factor influences children in family travel decision in East Coast, Malaysia
title_full Factor influences children in family travel decision in East Coast, Malaysia
title_fullStr Factor influences children in family travel decision in East Coast, Malaysia
title_full_unstemmed Factor influences children in family travel decision in East Coast, Malaysia
title_sort factor influences children in family travel decision in east coast, malaysia
publishDate 2016
url http://discol.umk.edu.my/id/eprint/7268/
_version_ 1763303816918204416
score 13.211869

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