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Underlying effects of destination image on trip behavior among millennials visitor: a case of Langkawi Island

The purpose of the study is aimed to examine the relationship of all factors (tourist expectations, tourist loyalty, tourist satisfaction, perceived value and perceived quality) that will be affected by destination image on trip behavior among millennial visitors. Convenience sampling method had bee...

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Main Authors: Malisa Kong Chee Wai, Nor Aniza Husin, Nurul Najihah Noordin, Siti Norainshah sa’arani
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/7267/
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id my.umk.eprints.7267
record_format eprints
spelling my.umk.eprints.72672022-05-23T08:53:33Z http://discol.umk.edu.my/id/eprint/7267/ Underlying effects of destination image on trip behavior among millennials visitor: a case of Langkawi Island Malisa Kong Chee Wai Nor Aniza Husin Nurul Najihah Noordin Siti Norainshah sa’arani The purpose of the study is aimed to examine the relationship of all factors (tourist expectations, tourist loyalty, tourist satisfaction, perceived value and perceived quality) that will be affected by destination image on trip behavior among millennial visitors. Convenience sampling method had been used to distribute questionnaires for 328 respondents. Those respondents are for the tourist that visited Pulau Langkawi. The data of the study was analyzed by using Statistical Package for the Social Sciences (SPSS). The study showed that tourist expectations, tourist loyalty, tourist satisfaction, perceived value and perceived quality had significant relationship that effect by destination image on trip behavior among millennial visitors. 2016 Undergraduate Final Project Report NonPeerReviewed Malisa Kong Chee Wai and Nor Aniza Husin and Nurul Najihah Noordin and Siti Norainshah sa’arani (2016) Underlying effects of destination image on trip behavior among millennials visitor: a case of Langkawi Island. Undergraduate Final Project Report thesis, Faculty of Hospitality, Tourism and Wellness. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description The purpose of the study is aimed to examine the relationship of all factors (tourist expectations, tourist loyalty, tourist satisfaction, perceived value and perceived quality) that will be affected by destination image on trip behavior among millennial visitors. Convenience sampling method had been used to distribute questionnaires for 328 respondents. Those respondents are for the tourist that visited Pulau Langkawi. The data of the study was analyzed by using Statistical Package for the Social Sciences (SPSS). The study showed that tourist expectations, tourist loyalty, tourist satisfaction, perceived value and perceived quality had significant relationship that effect by destination image on trip behavior among millennial visitors.
format Undergraduate Final Project Report
author Malisa Kong Chee Wai
Nor Aniza Husin
Nurul Najihah Noordin
Siti Norainshah sa’arani
spellingShingle Malisa Kong Chee Wai
Nor Aniza Husin
Nurul Najihah Noordin
Siti Norainshah sa’arani
Underlying effects of destination image on trip behavior among millennials visitor: a case of Langkawi Island
author_facet Malisa Kong Chee Wai
Nor Aniza Husin
Nurul Najihah Noordin
Siti Norainshah sa’arani
author_sort Malisa Kong Chee Wai
title Underlying effects of destination image on trip behavior among millennials visitor: a case of Langkawi Island
title_short Underlying effects of destination image on trip behavior among millennials visitor: a case of Langkawi Island
title_full Underlying effects of destination image on trip behavior among millennials visitor: a case of Langkawi Island
title_fullStr Underlying effects of destination image on trip behavior among millennials visitor: a case of Langkawi Island
title_full_unstemmed Underlying effects of destination image on trip behavior among millennials visitor: a case of Langkawi Island
title_sort underlying effects of destination image on trip behavior among millennials visitor: a case of langkawi island
publishDate 2016
url http://discol.umk.edu.my/id/eprint/7267/
_version_ 1763303816772452352
score 13.211869

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