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Young tourist motivation to participate in cultural and heritage festival in Malacca

In recent years, tourism is having lots of event which has marked change in Malaysia. One of the event that can attract the local and international tourist to Malaysia is cultural and heritage festivals event. The growth and expanding of a cultural and heritage festival can be described on the growt...

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Main Authors:	Andi Ermawati Shahruddin, Mokagathi Ganesan, Shalia Adiela Wahab, Syazwan Izzati Shukor
Format:	Undergraduate Final Project Report
Published:	2016
Online Access:	http://discol.umk.edu.my/id/eprint/7233/
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id	my.umk.eprints.7233
record_format	eprints
spelling	my.umk.eprints.72332022-05-23T08:53:05Z http://discol.umk.edu.my/id/eprint/7233/ Young tourist motivation to participate in cultural and heritage festival in Malacca Andi Ermawati Shahruddin Mokagathi Ganesan Shalia Adiela Wahab Syazwan Izzati Shukor In recent years, tourism is having lots of event which has marked change in Malaysia. One of the event that can attract the local and international tourist to Malaysia is cultural and heritage festivals event. The growth and expanding of a cultural and heritage festival can be described on the growth of people who come to the event. The positive acceptance from the tourist especially the young tourist either the local or the international can ensure the sustainable of the cultural and heritage for future generation. This study has been conducted to identify the factors affecting the young tourist motivation to participate in cultural and heritage festival in Malacca. The push factors (gaining knowledge and social enhancement) and pull factors (culture exploration and accessibility) were studied to achieve the objective of the study. A set of the questionnaire has been use as a collecting data method and was distributed to 150 respondents among of the young tourist who had participated in cultural and heritage festivals in Malacca. The data was analysed by using Statistical Packages for Social Science (SPSS) software version 22.0.0. As a conclusion the push and pull factors give a high influence towards young tourist motivation to participate in cultural and heritage festivals. 2016 Undergraduate Final Project Report NonPeerReviewed Andi Ermawati Shahruddin and Mokagathi Ganesan and Shalia Adiela Wahab and Syazwan Izzati Shukor (2016) Young tourist motivation to participate in cultural and heritage festival in Malacca. Undergraduate Final Project Report thesis, Faculty of Hospitality, Tourism and Wellness. (Submitted)
institution	Universiti Malaysia Kelantan
building	Perpustakaan Universiti Malaysia Kelantan
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Kelantan
content_source	UMK Institutional Repository
url_provider	http://umkeprints.umk.edu.my/
description	In recent years, tourism is having lots of event which has marked change in Malaysia. One of the event that can attract the local and international tourist to Malaysia is cultural and heritage festivals event. The growth and expanding of a cultural and heritage festival can be described on the growth of people who come to the event. The positive acceptance from the tourist especially the young tourist either the local or the international can ensure the sustainable of the cultural and heritage for future generation. This study has been conducted to identify the factors affecting the young tourist motivation to participate in cultural and heritage festival in Malacca. The push factors (gaining knowledge and social enhancement) and pull factors (culture exploration and accessibility) were studied to achieve the objective of the study. A set of the questionnaire has been use as a collecting data method and was distributed to 150 respondents among of the young tourist who had participated in cultural and heritage festivals in Malacca. The data was analysed by using Statistical Packages for Social Science (SPSS) software version 22.0.0. As a conclusion the push and pull factors give a high influence towards young tourist motivation to participate in cultural and heritage festivals.
format	Undergraduate Final Project Report
author	Andi Ermawati Shahruddin Mokagathi Ganesan Shalia Adiela Wahab Syazwan Izzati Shukor
spellingShingle	Andi Ermawati Shahruddin Mokagathi Ganesan Shalia Adiela Wahab Syazwan Izzati Shukor Young tourist motivation to participate in cultural and heritage festival in Malacca
author_facet	Andi Ermawati Shahruddin Mokagathi Ganesan Shalia Adiela Wahab Syazwan Izzati Shukor
author_sort	Andi Ermawati Shahruddin
title	Young tourist motivation to participate in cultural and heritage festival in Malacca
title_short	Young tourist motivation to participate in cultural and heritage festival in Malacca
title_full	Young tourist motivation to participate in cultural and heritage festival in Malacca
title_fullStr	Young tourist motivation to participate in cultural and heritage festival in Malacca
title_full_unstemmed	Young tourist motivation to participate in cultural and heritage festival in Malacca
title_sort	young tourist motivation to participate in cultural and heritage festival in malacca
publishDate	2016
url	http://discol.umk.edu.my/id/eprint/7233/
_version_	1763303811877699584
score	13.211869

Young tourist motivation to participate in cultural and heritage festival in Malacca

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