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Factors influencing online travel service satisfaction among Public University students in Kelantan

The purpose of this study is to determine the factors that influence online travel service satisfaction among public university students in Kelantan. Several factors that influence online travel service satisfaction which is website design, trust, information quality and also responsiveness. This re...

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Main Authors: Najwa Ibrahim, Naziraazima Mahiruddin, New Yen Sin, Mohd Najmi Md Khatib
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/7231/
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spelling my.umk.eprints.72312022-05-23T08:53:04Z http://discol.umk.edu.my/id/eprint/7231/ Factors influencing online travel service satisfaction among Public University students in Kelantan Najwa Ibrahim Naziraazima Mahiruddin New Yen Sin Mohd Najmi Md Khatib The purpose of this study is to determine the factors that influence online travel service satisfaction among public university students in Kelantan. Several factors that influence online travel service satisfaction which is website design, trust, information quality and also responsiveness. This research was conducted' by used descriptive and correlation research design which used questionnaire to identify the factor that influences online travel service satisfaction among public university student in Kelantan. Additionally, three public university students in Kelantan were selected which is UMK, UiTM and also USM. This research used approach of quantitative for data collection method. The findings of the content analysis provide evidence to suggest that online travel companies are underperforming in terms of providing web service quality attributes that enhance customer satisfaction. The findings from the content analysis also stated that online travel service satisfaction was influence by website design, trust, information quality and responsiveness. This study finding contributes to the present body of knowledge and also highlights web site quality dimensions that customers utilize in their assessment of overall online satisfaction. Moreover, this study also can contributes to future researchers which is they can choose more or other independent variable. Overall, public university students in Kelantan are satisfied with the online travel services offered. 2016 Undergraduate Final Project Report NonPeerReviewed Najwa Ibrahim and Naziraazima Mahiruddin and New Yen Sin and Mohd Najmi Md Khatib (2016) Factors influencing online travel service satisfaction among Public University students in Kelantan. Undergraduate Final Project Report thesis, Faculty of Hospitality, Tourism and Wellness. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description The purpose of this study is to determine the factors that influence online travel service satisfaction among public university students in Kelantan. Several factors that influence online travel service satisfaction which is website design, trust, information quality and also responsiveness. This research was conducted' by used descriptive and correlation research design which used questionnaire to identify the factor that influences online travel service satisfaction among public university student in Kelantan. Additionally, three public university students in Kelantan were selected which is UMK, UiTM and also USM. This research used approach of quantitative for data collection method. The findings of the content analysis provide evidence to suggest that online travel companies are underperforming in terms of providing web service quality attributes that enhance customer satisfaction. The findings from the content analysis also stated that online travel service satisfaction was influence by website design, trust, information quality and responsiveness. This study finding contributes to the present body of knowledge and also highlights web site quality dimensions that customers utilize in their assessment of overall online satisfaction. Moreover, this study also can contributes to future researchers which is they can choose more or other independent variable. Overall, public university students in Kelantan are satisfied with the online travel services offered.
format Undergraduate Final Project Report
author Najwa Ibrahim
Naziraazima Mahiruddin
New Yen Sin
Mohd Najmi Md Khatib
spellingShingle Najwa Ibrahim
Naziraazima Mahiruddin
New Yen Sin
Mohd Najmi Md Khatib
Factors influencing online travel service satisfaction among Public University students in Kelantan
author_facet Najwa Ibrahim
Naziraazima Mahiruddin
New Yen Sin
Mohd Najmi Md Khatib
author_sort Najwa Ibrahim
title Factors influencing online travel service satisfaction among Public University students in Kelantan
title_short Factors influencing online travel service satisfaction among Public University students in Kelantan
title_full Factors influencing online travel service satisfaction among Public University students in Kelantan
title_fullStr Factors influencing online travel service satisfaction among Public University students in Kelantan
title_full_unstemmed Factors influencing online travel service satisfaction among Public University students in Kelantan
title_sort factors influencing online travel service satisfaction among public university students in kelantan
publishDate 2016
url http://discol.umk.edu.my/id/eprint/7231/
_version_ 1763303811580952576
score 13.211869

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