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Factors influencing University Malaysia Kelantan students to travel in Malaysia

Tourism sector plays an important role in the economic development of a country. Thus, the government is pressing the concern in the tourism and this matter has been discussed in the parliament. Objectives of this research are to determine the relationship between perceived value and destination ima...

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Main Authors: Ching Hui Ming, Fujiah Paranti, Nor Anisah Kholit
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/7227/
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id my.umk.eprints.7227
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spelling my.umk.eprints.72272022-05-23T08:53:03Z http://discol.umk.edu.my/id/eprint/7227/ Factors influencing University Malaysia Kelantan students to travel in Malaysia Ching Hui Ming Fujiah Paranti Nor Anisah Kholit Tourism sector plays an important role in the economic development of a country. Thus, the government is pressing the concern in the tourism and this matter has been discussed in the parliament. Objectives of this research are to determine the relationship between perceived value and destination image, tourists satisfaction and destination image, perceived quality and destination image, attraction and destination image and also cost and destination image for Universiti Malaysia Kelantan (UMK) students. Besides that, this research also aims to identify the most important factor that influencing UMK students to travel in Malaysia. The research methods that have used are analysis descriptive, Pearson's correlation and multiple linear regression that use application of SPSS. For future research, researchers are expected to include other factors that may influence the destination image for students and tourists. 2016 Undergraduate Final Project Report NonPeerReviewed Ching Hui Ming and Fujiah Paranti and Nor Anisah Kholit (2016) Factors influencing University Malaysia Kelantan students to travel in Malaysia. Undergraduate Final Project Report thesis, Faculty of Hospitality, Tourism and Wellness. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Tourism sector plays an important role in the economic development of a country. Thus, the government is pressing the concern in the tourism and this matter has been discussed in the parliament. Objectives of this research are to determine the relationship between perceived value and destination image, tourists satisfaction and destination image, perceived quality and destination image, attraction and destination image and also cost and destination image for Universiti Malaysia Kelantan (UMK) students. Besides that, this research also aims to identify the most important factor that influencing UMK students to travel in Malaysia. The research methods that have used are analysis descriptive, Pearson's correlation and multiple linear regression that use application of SPSS. For future research, researchers are expected to include other factors that may influence the destination image for students and tourists.
format Undergraduate Final Project Report
author Ching Hui Ming
Fujiah Paranti
Nor Anisah Kholit
spellingShingle Ching Hui Ming
Fujiah Paranti
Nor Anisah Kholit
Factors influencing University Malaysia Kelantan students to travel in Malaysia
author_facet Ching Hui Ming
Fujiah Paranti
Nor Anisah Kholit
author_sort Ching Hui Ming
title Factors influencing University Malaysia Kelantan students to travel in Malaysia
title_short Factors influencing University Malaysia Kelantan students to travel in Malaysia
title_full Factors influencing University Malaysia Kelantan students to travel in Malaysia
title_fullStr Factors influencing University Malaysia Kelantan students to travel in Malaysia
title_full_unstemmed Factors influencing University Malaysia Kelantan students to travel in Malaysia
title_sort factors influencing university malaysia kelantan students to travel in malaysia
publishDate 2016
url http://discol.umk.edu.my/id/eprint/7227/
_version_ 1763303810981167104
score 13.211869

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