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An analysis of push travel motivations of domestic tourist to Kelantan

This study aimed to assess factors that affect the satisfaction of tourists and travelers to estimate the level satisfaction of tourism products in Kota Bharu, Kelantan. To achieve the objectives of this study, a questionnaire was used as an instrument to collect primary data from tourists visiting...

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Main Authors: Felisona Jounie, Norazira Adam, Siti Nurshahida Mohd Nopiah, Siti Zulaiha A. Rahman
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/7226/
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spelling my.umk.eprints.72262022-05-23T08:53:03Z http://discol.umk.edu.my/id/eprint/7226/ An analysis of push travel motivations of domestic tourist to Kelantan Felisona Jounie Norazira Adam Siti Nurshahida Mohd Nopiah Siti Zulaiha A. Rahman This study aimed to assess factors that affect the satisfaction of tourists and travelers to estimate the level satisfaction of tourism products in Kota Bharu, Kelantan. To achieve the objectives of this study, a questionnaire was used as an instrument to collect primary data from tourists visiting Kota Bharu, Kelantan. The questionnaire consists of three categories of 20 items of social relations, cultural experiences, escape, and relaxation. Specific information and the level of public satisfaction on every item and socio-demographic background of the tourists also collected. Data were analyzed using Statistical Package for the Special Sciences (SPSS) software version 22.0.0. Overall, the study found that factors affecting the satisfaction of tourists who come to visit Kelantan is caused by factors cultural experience. In conclusion, the study results we have obtained, we find that the cultural experience are able to affect tourist satisfaction 2016 Undergraduate Final Project Report NonPeerReviewed Felisona Jounie and Norazira Adam and Siti Nurshahida Mohd Nopiah and Siti Zulaiha A. Rahman (2016) An analysis of push travel motivations of domestic tourist to Kelantan. Undergraduate Final Project Report thesis, Faculty of Hospitality, Tourism and Wellness. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description This study aimed to assess factors that affect the satisfaction of tourists and travelers to estimate the level satisfaction of tourism products in Kota Bharu, Kelantan. To achieve the objectives of this study, a questionnaire was used as an instrument to collect primary data from tourists visiting Kota Bharu, Kelantan. The questionnaire consists of three categories of 20 items of social relations, cultural experiences, escape, and relaxation. Specific information and the level of public satisfaction on every item and socio-demographic background of the tourists also collected. Data were analyzed using Statistical Package for the Special Sciences (SPSS) software version 22.0.0. Overall, the study found that factors affecting the satisfaction of tourists who come to visit Kelantan is caused by factors cultural experience. In conclusion, the study results we have obtained, we find that the cultural experience are able to affect tourist satisfaction
format Undergraduate Final Project Report
author Felisona Jounie
Norazira Adam
Siti Nurshahida Mohd Nopiah
Siti Zulaiha A. Rahman
spellingShingle Felisona Jounie
Norazira Adam
Siti Nurshahida Mohd Nopiah
Siti Zulaiha A. Rahman
An analysis of push travel motivations of domestic tourist to Kelantan
author_facet Felisona Jounie
Norazira Adam
Siti Nurshahida Mohd Nopiah
Siti Zulaiha A. Rahman
author_sort Felisona Jounie
title An analysis of push travel motivations of domestic tourist to Kelantan
title_short An analysis of push travel motivations of domestic tourist to Kelantan
title_full An analysis of push travel motivations of domestic tourist to Kelantan
title_fullStr An analysis of push travel motivations of domestic tourist to Kelantan
title_full_unstemmed An analysis of push travel motivations of domestic tourist to Kelantan
title_sort analysis of push travel motivations of domestic tourist to kelantan
publishDate 2016
url http://discol.umk.edu.my/id/eprint/7226/
_version_ 1763303810839609344
score 13.211869

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