Cover Image

Understanding factors affecting youth involvement of Public Universities in sports tourism in Malaysia: push and pull factors analysis

Youth participation in sport tourism in Malaysia has been increasing over the years. This research is aimed to understand the factors that affecting youth involvement in sports tourism in Malaysia. The factors that were chosen was pull factors and push factors. The pull factors are identified as des...

Full description

Saved in:
Bibliographic Details
Main Authors: Tong Hui Wen, Nurul Syahirah Ahmad Zaidi, Nurul Yusairah Mohamad Zain, Satheasilan Ganesan
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/7114/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.umk.eprints.7114
record_format eprints
spelling my.umk.eprints.71142022-05-23T08:51:16Z http://discol.umk.edu.my/id/eprint/7114/ Understanding factors affecting youth involvement of Public Universities in sports tourism in Malaysia: push and pull factors analysis Tong Hui Wen Nurul Syahirah Ahmad Zaidi Nurul Yusairah Mohamad Zain Satheasilan Ganesan Youth participation in sport tourism in Malaysia has been increasing over the years. This research is aimed to understand the factors that affecting youth involvement in sports tourism in Malaysia. The factors that were chosen was pull factors and push factors. The pull factors are identified as destination attribute, safety and security, attraction, and faculties; while the push factors are self-expressiveness, relaxation, time, and financial. Based on the sample of youth population in selected public universities (n=384), the study reveals the significant of push and pull factors among youth in participating sport tourism. The results show that the push factors have a higher influence on youth compared to pull factors. 2016 Undergraduate Final Project Report NonPeerReviewed Tong Hui Wen and Nurul Syahirah Ahmad Zaidi and Nurul Yusairah Mohamad Zain and Satheasilan Ganesan (2016) Understanding factors affecting youth involvement of Public Universities in sports tourism in Malaysia: push and pull factors analysis. Undergraduate Final Project Report thesis, Faculty of Hospitality, Tourism and Wellness. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Youth participation in sport tourism in Malaysia has been increasing over the years. This research is aimed to understand the factors that affecting youth involvement in sports tourism in Malaysia. The factors that were chosen was pull factors and push factors. The pull factors are identified as destination attribute, safety and security, attraction, and faculties; while the push factors are self-expressiveness, relaxation, time, and financial. Based on the sample of youth population in selected public universities (n=384), the study reveals the significant of push and pull factors among youth in participating sport tourism. The results show that the push factors have a higher influence on youth compared to pull factors.
format Undergraduate Final Project Report
author Tong Hui Wen
Nurul Syahirah Ahmad Zaidi
Nurul Yusairah Mohamad Zain
Satheasilan Ganesan
spellingShingle Tong Hui Wen
Nurul Syahirah Ahmad Zaidi
Nurul Yusairah Mohamad Zain
Satheasilan Ganesan
Understanding factors affecting youth involvement of Public Universities in sports tourism in Malaysia: push and pull factors analysis
author_facet Tong Hui Wen
Nurul Syahirah Ahmad Zaidi
Nurul Yusairah Mohamad Zain
Satheasilan Ganesan
author_sort Tong Hui Wen
title Understanding factors affecting youth involvement of Public Universities in sports tourism in Malaysia: push and pull factors analysis
title_short Understanding factors affecting youth involvement of Public Universities in sports tourism in Malaysia: push and pull factors analysis
title_full Understanding factors affecting youth involvement of Public Universities in sports tourism in Malaysia: push and pull factors analysis
title_fullStr Understanding factors affecting youth involvement of Public Universities in sports tourism in Malaysia: push and pull factors analysis
title_full_unstemmed Understanding factors affecting youth involvement of Public Universities in sports tourism in Malaysia: push and pull factors analysis
title_sort understanding factors affecting youth involvement of public universities in sports tourism in malaysia: push and pull factors analysis
publishDate 2016
url http://discol.umk.edu.my/id/eprint/7114/
_version_ 1763303794623381504
score 13.211869

Similar Items