Factors influencing Generation Y’s return patronage to quick service restaurant
The objective of this research project is to investigate the factors that influence Generation Y return patronage to Quick Service Restaurant (QSR). Many researches in the past only investigate the overall customers return patronage to QSR, but they are not focusing solely on Generation Y. This rese...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/6793/ |
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