Cover Image

Factors influencing customers acceptance toward self-service kiosk in Northern Peninsular Malaysia

As self-service technology is keep increasing globally and it became more common to the customers ni Malaysia. Therefore, the aim of this study is to find out what factors influencing customers purchasing intention towards self-service kiosk in Malaysia. The results of this study is to get a proper...

Full description

Saved in:
Bibliographic Details
Main Authors: Nurul Farhana Zolkafli, Nurul Fatin Nabila Kairun Nizam, Nurul Afiqah Aqwa Haslan, Wong Yong En
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/6790/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.umk.eprints.6790
record_format eprints
spelling my.umk.eprints.67902022-05-23T08:49:22Z http://discol.umk.edu.my/id/eprint/6790/ Factors influencing customers acceptance toward self-service kiosk in Northern Peninsular Malaysia Nurul Farhana Zolkafli Nurul Fatin Nabila Kairun Nizam Nurul Afiqah Aqwa Haslan Wong Yong En As self-service technology is keep increasing globally and it became more common to the customers ni Malaysia. Therefore, the aim of this study is to find out what factors influencing customers purchasing intention towards self-service kiosk in Malaysia. The results of this study is to get a proper understanding on the importance of factors influencing customer’s acceptance toward self-service kiosk. In addition, the study focus on how importance of customer factors could influence a business performance. It is importance to a business in order to understand customer purchasing acceptance towards SSTs. Different customer’s behavior might have different acceptance in purchasing products towards self-service kiosk. Therefore, many factors that needed to be pay attention by the retail manager in order to increase customer’s impulse purchase by using self-service kiosk. We decide to choose AEON Mall at northern region of Malaysia such as Kedah, Perak, Penang and Perlis as places to distribute the questionnaire. A total of 384 respondents are selected from different state in northern region of Malaysia. Our research is to investigate the factors that effects customers acceptance toward using self-service kiosk. There are four factors such as perceived usefulness, perceived time saving, perceived enjoyment and convenience of using self-service kiosk. In conclusion, this study will be helpful to the government, retail industry and Malaysian undergraduate. This is because the results of this study would contribute the most important factors influence customers in making decision by using self-service kiosk. 2016 Undergraduate Final Project Report NonPeerReviewed Nurul Farhana Zolkafli and Nurul Fatin Nabila Kairun Nizam and Nurul Afiqah Aqwa Haslan and Wong Yong En (2016) Factors influencing customers acceptance toward self-service kiosk in Northern Peninsular Malaysia. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description As self-service technology is keep increasing globally and it became more common to the customers ni Malaysia. Therefore, the aim of this study is to find out what factors influencing customers purchasing intention towards self-service kiosk in Malaysia. The results of this study is to get a proper understanding on the importance of factors influencing customer’s acceptance toward self-service kiosk. In addition, the study focus on how importance of customer factors could influence a business performance. It is importance to a business in order to understand customer purchasing acceptance towards SSTs. Different customer’s behavior might have different acceptance in purchasing products towards self-service kiosk. Therefore, many factors that needed to be pay attention by the retail manager in order to increase customer’s impulse purchase by using self-service kiosk. We decide to choose AEON Mall at northern region of Malaysia such as Kedah, Perak, Penang and Perlis as places to distribute the questionnaire. A total of 384 respondents are selected from different state in northern region of Malaysia. Our research is to investigate the factors that effects customers acceptance toward using self-service kiosk. There are four factors such as perceived usefulness, perceived time saving, perceived enjoyment and convenience of using self-service kiosk. In conclusion, this study will be helpful to the government, retail industry and Malaysian undergraduate. This is because the results of this study would contribute the most important factors influence customers in making decision by using self-service kiosk.
format Undergraduate Final Project Report
author Nurul Farhana Zolkafli
Nurul Fatin Nabila Kairun Nizam
Nurul Afiqah Aqwa Haslan
Wong Yong En
spellingShingle Nurul Farhana Zolkafli
Nurul Fatin Nabila Kairun Nizam
Nurul Afiqah Aqwa Haslan
Wong Yong En
Factors influencing customers acceptance toward self-service kiosk in Northern Peninsular Malaysia
author_facet Nurul Farhana Zolkafli
Nurul Fatin Nabila Kairun Nizam
Nurul Afiqah Aqwa Haslan
Wong Yong En
author_sort Nurul Farhana Zolkafli
title Factors influencing customers acceptance toward self-service kiosk in Northern Peninsular Malaysia
title_short Factors influencing customers acceptance toward self-service kiosk in Northern Peninsular Malaysia
title_full Factors influencing customers acceptance toward self-service kiosk in Northern Peninsular Malaysia
title_fullStr Factors influencing customers acceptance toward self-service kiosk in Northern Peninsular Malaysia
title_full_unstemmed Factors influencing customers acceptance toward self-service kiosk in Northern Peninsular Malaysia
title_sort factors influencing customers acceptance toward self-service kiosk in northern peninsular malaysia
publishDate 2016
url http://discol.umk.edu.my/id/eprint/6790/
_version_ 1763303747577970688
score 13.211869

Similar Items