How does the café ambience influence consumer behavioural intention
This study intention was to analyze the relationship between the elements of café ambience and customer behavioural intention from the customer’s viewpoint among café at Penang. The main aim was to investigate whether these elements prolog customers stay in the café and increase business sales. The...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Undergraduate Final Project Report |
| Published: |
2016
|
| Online Access: | http://discol.umk.edu.my/id/eprint/6788/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|